Senior Marketing Specialist

Sarkes Tarzian; Reno (NV); On-site; USD 50,000 - 70,000; Full time

Job summary

Sarkes Tarzian in Reno, NV, is looking for an experienced Marketing Specialist to enhance existing client relationships and drive new business growth. The ideal candidate must possess at least 3 years of marketing sales experience in broadcast television or media, along with a related degree. Responsibilities include sales management, market analysis, and effective negotiation of advertising contracts. Strong communication skills are essential for this role. Interested candidates should apply via email with their resume to [e-mail].

Qualifications

• Minimum of 3 years broadcast television or radio marketing sales experience required.
• Must maintain a professional appearance and manner.
• Able to market and sell TV and digital marketing plans to businesses.

Responsibilities

• Sales and service of existing advertising accounts and new local business accounts.
• Prepare and make major presentations to advertisers and agencies.
• Participate in station training and stay current with market trends.

Skills

Communication skills

Negotiation skills

Sales experience

Market analysis

Public speaking

Education

Bachelor’s degree in marketing, advertising, or related field

Tools

Wide Orbit

Nielsen/ComScore ratings

PowerPoint

Job description

KTVN 2 News Nevada in Reno, NV, seeks an experienced Marketing Specialist to service established clients and develop new business. You must have a strong track record of increasing revenue and generating new business preferably in media and/or digital. A minimum of 3 years broadcast television or marketing sales experience required.

Submit your resume and application to [e-mail] with the job title you are applying for in the subject line of your email.

Duties and Responsibilities

• Sales and service of existing advertising accounts as well as new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and station.
• Responsible for obtaining the largest percentage of buys possible.
• Responsible for making major presentations to advertisers and agencies including preparation of station and market research (Wide Orbit, Nielsen/ComScore ratings, use of laptop computer, PowerPoint, creating graphs and one-sheets, vendor presentations, digital services, other services, and sales tools as may become available).
• This position has the requirement of bringing in new agency and direct (no advertising agency involved) accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails, and client correspondence and communicate daily with traffic, production, sales assistants, and sales management in order to expedite client needs.
• Participate in station training (JDA & Associates) and follow through with research and independent studies in order to assimilate the information.
• Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
• Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.

Requirements and Qualifications

• Bachelor’s degree in marketing, advertising or related field (preferred)
• Minimum of 3 years broadcast television or radio marketing sales experience (required)
• Must maintain a professional appearance and manner
• Must be able to market and sell TV and digital marketing plans to businesses
• Excellent oral and written communication; strong public speaking skills
• Able to direct/contain all elements of negotiation

KTVN/Sarkes Tarzian is an equal opportunity employer.