Marketing Specialist II

Mindlance; Ridgefield (CT); On-site; USD 70,000 - 90,000; Full time

Job summary

A national recruiting company is seeking a Marketing Manager to assist in the development and execution of brand tactics. Candidates should have 2-3 years of marketing/product management experience and preferably some background in OTC/Healthcare. The role involves analyzing market performance, managing product budgets, and collaborating with sales teams. Strong leadership and analytical skills are required. A BA is required, MBA preferred, and familiarity with IRI or Nielsen databases is essential.

Qualifications

• 2-3 years of successful marketing/product management experience.
• 1 year of experience in the US market; OTC/Healthcare experience preferred.
• Strong skills in leadership, negotiation, and project management.

Responsibilities

• Assist in developing brand tactics for marketing.
• Analyze market performance and identify growth opportunities.
• Manage marketing material development and risk management.

Skills

Marketing experience

Leadership

Analytical skills

Communication

Project management

Education

BA required

MBA preferred

Tools

IRI database

Nielsen database

Job description

Overview

Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.

Responsibilities

• Assist in the development of brand tactics as part of the Annual Planning Process and in-year execution against brand financial targets (promotions, professional marketing, PR, interactive/digital marketing, market research, etc.) in collaboration with other team members and external agencies/vendors, ultimately ensuring effective implementation.
• Continuously review and analyze product and market performance (e.g., use of IRI and Tracking Data), competitive intelligence, market research to assess the business and determine direction, and identify key growth opportunities and hurdles facing the brand; develop appropriate action and contingency plans (e.g., competitive attack/defend strategies).
• Inform and aid in risk management associated with marketing material development by working within and helping drive the MLR process.
• Partner with Trade Marketing/Sales to further develop brand plans against key retailer needs.
• Forecast and monitor Gross and Net Sales for the brand to ensure brand contributions align with corporate expectations.
• Assist in managing the brand DP budget to ensure it is in line with brand DP targets and subsequent profit targets.
• Assist in managing key operational processes with the brand (e.g., art approvals, MLR, AMT, Drug Information, forecast of key promotional SKUs, displays, SKU management).
• Monitor key consumer trends in the market to identify growth opportunities for the brand.

Qualifications

• 2-3 years of successful marketing/product management experience, with at least 1 year in the US; preferable to have some OTC/Healthcare experience.
• Required experience with IRI and/or Nielsen database (IRI preferred).
• Demonstrated understanding of the consumer health care environment in the US.
• Demonstrated strong leadership, negotiation and project management skills.
• Ability to work well with a broad range of individuals/personalities; team player. High energy.
• Excellent analytical, communication, creativity and organization/planning skills.

Education

• BA required; MBA preferred.