Marketing Specialist

100 Lawrence Memorial Hospital; United States; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Tuition reimbursement

Professional development

Excellent benefits

Job summary

LMH Health seeks a Marketing Specialist to drive growth through digital marketing, CRM optimization, content development, and analytics. You will partner with internal teams and external partners to enhance brand awareness and audience engagement.

The role focuses on planning and executing campaigns, managing projects, dashboards, and performance reporting, with opportunities for professional growth and impact across the organization.

Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism, or related field.
• 3-5 years of progressively responsible work experience in marketing, communications, digital marketing, public affairs, CRM administration, website management, project management, or related fields.
• Preferred: cross-functional project management experience and ability to align competing priorities.
• Strong analytical, problem-solving, and decision-making skills with the ability to manage projects and drive operational improvements.
• Experience developing dashboards, marketing reports, and performance analytics.
• Experience managing vendor relationships and external service providers.
• Experience with Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) or similar tools.

Responsibilities

• Plan, coordinate, and execute marketing and communications initiatives that support organizational goals and brand awareness.
• Manage marketing projects from intake to completion, including prioritization, scheduling, and stakeholder communication.
• Develop and maintain digital marketing channels—website, social media, email—supporting organizational objectives.
• Administer and optimize CRM and marketing technology platforms, including audience segmentation and campaigns.
• Monitor, analyze, and report on marketing performance metrics and audience engagement trends.
• Create, coordinate, and manage written, visual, and multimedia content aligned with brand standards.
• Coordinate relationships with vendors and external partners to support initiatives and budget stewardship.
• Provide guidance and support to organizational leaders on communication and promotional efforts.

Skills

Digital marketing

CRM & automation

Content development

Analytics & reporting

Project management

Market research

Vendor management

Written communication

Problem solving

Design tools knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Job description

Something special starts here. You can’t define it, but you know it when you see it: the difference between an average life and the good life. When your cup is full – with joy, purpose and lifelong health – it shows. At LMH Health, we are all about healthy people, healthy communities and healthy futures, and that makes us your destination for an exceptional career. From flexible, work-life harmony to competitive pay and great advancement potential, find everything you’re looking for at LMH Health. You'll find everything you’re looking for at LMH Health: Join a team that cares about the community

Benefits

• Tuition reimbursement to support continuing education
• Professional development and recognition
• Excellent benefits

Job Description Summary

The Marketing Specialist supports organizational growth and engagement through the planning, execution, and optimization of marketing and communication initiatives. This role serves as a key resource for digital marketing, content development, project management, customer relationship management (CRM), and marketing analytics. The Marketing Specialist collaborates with internal stakeholders and external partners to enhance brand awareness, promote services, drive audience engagement, and support organizational objectives through data-informed marketing strategies.

Responsibilities

• Plan, coordinate, and execute marketing and communication initiatives that support organizational goals, service line growth, recruitment, community outreach, and brand awareness.
• Manage marketing projects from intake through completion, including prioritization, scheduling, resource coordination, stakeholder communication, and performance evaluation.
• Develop and maintain digital marketing channels, including website content, social media platforms, email communications, and other digital engagement tools to support organizational objectives.
• Administer and optimize CRM and marketing technology platforms, including audience segmentation, campaign deployment, workflow automation, reporting, and data integrity.
• Monitor, analyze, and report on marketing performance metrics and audience engagement trends, providing recommendations to improve effectiveness and return on investment.
• Create, coordinate, and manage written, visual, and multimedia content that aligns with organizational messaging, brand standards, and communication objectives.
• Coordinate relationships with vendors, consultants, and external partners to support marketing initiatives, production needs, and budget stewardship.
• Serve as a marketing resource to organizational leaders and stakeholders by providing guidance, recommendations, and support for communication and promotional efforts.

Key Skills

• Digital marketing and campaign management
• CRM administration and marketing automation
• Content development and multimedia production
• Marketing analytics and reporting
• Project and workflow management
• Market research and strategic planning
• Vendor and stakeholder relationship management
• Strong written and visual communication
• Organization, prioritization, and independent problem-solving
• Proficiency with marketing, content management, and creative design technologies

Qualifications

• Required: Bachelor's degree in marketing, communications, public relations, journalism, or related field.
• 3- 5 years of progressively responsible work experience in marketing, communications, digital marketing, public affairs, CRM administration, website management, project management, or related fields.

Preferred: Previous work experience managing cross-functional projects and competing organizational priorities.

Strong analytical, problem-solving, and decision-making skills with the ability to independently manage projects and recommend operational improvements.

Demonstrated experience developing dashboards, marketing reports, and performance analytics.

Experience managing vendor relationships and external service providers.

Experience with Adobe Creative Suite, including Photoshop, InDesign, Premiere Pro, or similar design and video editing tools.

Our Cultural Beliefs

People First Integrity Matters Better Together At LMH Health, we value inclusion and diversity.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Find a career you will love. At LMH Health, great care begins with great people. That’s why we hire people driven by excellence, energized by community, and inspired to make a difference - just like you.