Brand Manager

Mindlance; New Jersey; On-site; USD 70,000 - 90,000; Full time

Job summary

A national recruiting company is seeking a Brand Manager in New Jersey to develop and manage short and medium term brand strategies. The ideal candidate will have a Bachelor's Degree and 1 to 2 years of experience in Consumer Products marketing. Strong communication and analytical skills are essential. This position is responsible for executing national brand programs and collaborating with brand teams to deliver compelling consumer communications.

Qualifications

• 1 to 2 years of marketing experience in Consumer Products.
• Strong oral presentation skills.
• Demonstrated creativity aligned with marketing.

Responsibilities

• Develop brand strategies under Senior Brand Manager.
• Manage and execute national brand programs.
• Collaborate with brand teams for consumer communication.

Skills

Strong communications skills

Analytical skills

Planning and organization skills

Creativity

Education

Bachelor's Degree

Job description

Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.

Job Description

Duration: 6+ month (with possible extension)

Responsibilities

• Develop and manage short and medium term brand strategies under the stewardship of the Senior Brand Manager or Director.
• Build Brand equity as measured by annual brand share performance, brand loyalty, professional recommendation and perceived quality.
• Identify and pursue opportunities to drive professional recommendation of the brand.
• Develop strategies, tactics and lead execution of national brand programs, including consumer promotion, plus those designed to engage shoppers at retail or anywhere face-to-face consumer engagement is possible.
• Demonstrate critical thinking and an understanding of the plan impact on the business and our Trade customers.
• Work with key Sales teams to grow the business in key retailers by winning in the in-store environment.
• Collaborate with brand team to develop compelling consumer communication that is highly persuasive.
• Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy.
• Partner in development of Media Strategy and Plans and its integration into the Brand Planning cycle. Work with outside agencies to execute the plan.
• Partner in development of compelling consumer and shopper insights. Leverage key insights through consumer and retail marketing plans.
• Generate new ideas and take action to advance them.
• Use project management tools to process complex, multi-functional efforts. Develop timetables, manage interdependencies and drive projects to meet resource and time requirements, meeting the needs of internal customers in accomplishing objectives.
• Deliver written and oral communication to advance a point-of-view, provide analysis or update the level of knowledge.
• Demonstrate effective presentation skills. Present proposals/recommendations clearly and succinctly and manage discussion to obtain agreement.
• Manage defined projects establishing timetables and requirements. Drive for results and demonstrate an ability to keep managers up-to-date on projects.
• Perform analysis to understand the business and drive future opportunities.
• Focus on new marketing venues/tactics which drive brand consumption.

Basic Qualifications

• Bachelor's Degree or commensurate work experience.
• Strong communications skills, with emphasis on oral presentations.
• Demonstrated level of analytical, planning and organization skills.
• Demonstrated level of creativity aligned with marketing or sales programs.
• 1 to 2 years Consumer Products marketing experience

Preferred Qualifications

• MBA
• Prior experience in Consumer Sales or Medical Marketing.

Additional Information

All your information will be kept confidential according to EEO guidelines.