Marketing Specialist

Buena Vista Regional Medical Ctr; Storm Lake (IA); On-site; USD 42,000 - 60,000; Full time

Job summary

Buena Vista Regional Medical Ctr is seeking a Marketing Specialist to promote services, providers and programs through engaging communications. You will support campaigns across traditional and digital platforms, manage social media and website content, and help plan events and community health education.

The role requires collaboration with departments, strong writing and design skills, and a customer-focused approach to share BVRMC's story and keep the public informed.

Qualifications

• Bachelor's degree in Marketing, Communications or related field preferred.
• Experience developing marketing campaigns across traditional and digital platforms preferred.
• NIMS training within 90 days of hire.

Responsibilities

• Develop and implement marketing strategies for BVRMC's services, providers, programs and events.
• Create, write, edit and coordinate marketing materials, including advertisements, brochures, flyers, newsletters and other publications.
• Prepare and distribute press releases, public service announcements and other media communications.
• Maintain branding and messaging consistency across all BVRMC communications.
• Collaborate with hospital departments to identify marketing needs and develop effective communication materials.
• Create and manage content for BVRMC's social media platforms and website.
• Coordinate marketing projects from planning through completion; promote hospital events and community activities.
• Support internal communications to inform staff of hospital news and initiatives.
• Assist with public relations activities to strengthen BVRMC's reputation.

Skills

Writing skills

Editorial skills

Verbal communication

Graphic design

Social media

Digital marketing

Content creation

Adobe Creative Cloud

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Graphic Design

Tools

Adobe Creative Cloud

Graphic design software

Job description

The Marketing Specialist promotes BVRMC’s services, providers and programs through clear, accurate and engaging communications. This position supports marketing and public relations efforts through social media, website content, videos, newsletters, advertising, press releases and other materials. Working closely with departments, the Marketing Specialist helps share BVRMC’s story, strengthen community awareness and keep employees and the public informed. This position also supports events, health education and a welcoming environment for patients, employees and visitors.

Education & Experience

• Bachelor's degree in Marketing, Communications, Graphic Design or a related field preferred. Equivalent professional experience in marketing, communications, public relations or a related field will also be considered.
• Experience developing and implementing marketing campaigns across traditional and digital platforms preferred.

Certification

• NIMS training required within 90 days of hire.

Knowledge and Skills

• Strong writing, editing and verbal communication skills.
• Experience with graphic design, social media, digital marketing and content creation.
• Proficiency with design software.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Creative thinking, attention to detail and a commitment to producing quality work.
• Ability to work independently and collaboratively with employees, departments and community partners.
• Strong interpersonal skills and a positive, professional approach to customer service.
• Ability to analyze marketing information and evaluate the effectiveness of campaigns.
• Willingness to learn new technology, software and marketing trends.

Marketing and Communications

• Assist in developing and implementing marketing strategies that promote BVRMC's services, providers, programs and events.
• Create, write, edit and coordinate marketing materials, including advertisements, brochures, flyers, newsletters and other publications.
• Prepare and distribute press releases, public service announcements and other media communications.
• Help maintain consistent branding and messaging across all BVRMC communications.
• Work with hospital departments to identify marketing needs and develop effective communication materials.

Digital Marketing and Content Creation

• Create and manage content for BVRMC's social media platforms and website.
• Design marketing materials using Adobe Creative Cloud and other design programs.
• Support digital advertising campaigns and other online marketing initiatives.
• Monitor digital engagement and identify opportunities to improve communication and community awareness.

Marketing Projects and Community Relations

• Coordinate marketing projects from initial planning through completion.
• Assist with promoting hospital events, educational programs, health screenings and community activities.
• Work with employees, physicians and departments to share positive stories about BVRMC and the care provided.
• Support internal communications to keep employees informed of hospital news, activities and initiatives.
• Assist with public relations activities that strengthen BVRMC's reputation and community relationships.

Research, Planning and Project Management

• Review market share data and other information to help identify marketing opportunities.
• Gather and monitor healthcare industry news, community information and marketing trends.
• Organize and prioritize marketing requests while meeting established deadlines.
• Manage multiple projects independently while maintaining accuracy and quality.
• Evaluate marketing activities and recommend improvements when appropriate.
• Assist with additional marketing and public relations projects as assigned.

General Responsibilities

• Support the mission, vision, values and Standards of Behavior of BVRMC.
• Maintain a professional appearance and wear appropriate employee identification.
• Treat patients, visitors, coworkers and community members with courtesy and respect.
• Maintain confidentiality of patient, employee and organizational information.
• Demonstrate reliability, punctuality and effective time management.
• Complete assigned responsibilities accurately and within established deadlines.
• Follow BVRMC policies, procedures, safety standards and compliance requirements.
• Use organizational resources and supplies responsibly.
• Complete required documentation, including time and attendance records.
• Attend required meetings, training sessions and educational activities.
• Participate in department quality improvement and compliance initiatives as requested.
• Maintain required job competencies and participate in ongoing learning.
• Communicate concerns appropriately and maintain positive working relationships across departments.
• Demonstrate adaptability, initiative and a willingness to assist where needed.
• Perform other duties and special projects as assigned.

Physical and Cognitive Requirements

• Ability to sit for extended periods with occasional standing and walking.
• Ability to lift and move office equipment, supplies and marketing materials as needed.
• Manual dexterity and hand-eye coordination necessary to operate computers and office equipment.
• Vision and hearing sufficient for effective written and verbal communication, with or without reasonable accommodation.
• Ability to manage multiple priorities, deadlines and changing demands.
• Ability to read, write and communicate effectively in English.

Working Conditions and Equipment

• Work is primarily performed in an office setting with occasional activities throughout the hospital and community.
• Requires proficiency with computers, standard office equipment, graphic design software and digital communication platforms.
• May require occasional participation in hospital or community events outside regular business hours.
• Must be willing to learn and adapt to new technology, equipment and marketing tools.

Qualifications

Behaviors

Preferred

Team Player : Works well as a member of a group

Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well

Motivations

Preferred

Growth Opportunities : Inspired to perform well by the chance to take on more responsibility

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.