Specialist, Marketing

Ymca-of-Metropolitan-Chicag; Beaverton (MI); On-site; USD 55,000 - 58,000; Full time

Benefits offered by this job

Competitive salaries

Health, dental, and vision insurance

Generous PTO and holidays

403(b) plan

Learning opportunities

Diversity, equity, and inclusion

Program discounts

Employee assistance programs

Company-sponsored events

Job summary

Ymca-of-Metropolitan-Chicag is seeking a Marketing Specialist to support the execution of campaigns promoting YMCA programs and community impact across assigned portfolios. This role collaborates with marketing leadership and internal partners to implement approved strategies, coordinate campaigns, and track performance.

The ideal candidate is detail-oriented, collaborative, and eager to grow their marketing skills within a mission-driven organization.

Qualifications

• Bachelor’s degree in marketing, communications, or preferred equivalent.
• Minimum of 3-5 years of related work experience.
• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion.
• Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns.
• Ability to achieve results by taking a proactive long-term view of business goals and objectives.

Responsibilities

• Execute marketing campaigns across digital, email, and other channels using established strategies and templates
• Support assigned portfolios including community hubs and hyperlocal initiatives by coordinating campaign timelines and deliverables
• Collaborate with internal teams to gather information, clarify needs, and implement approved marketing requests
• Assist with audience segmentation and messaging using existing data and tools
• Track campaign performance and prepare basic reports to share results, trends, and recommendations
• Support testing and optimization efforts such as subject lines, content variations, and scheduling under direction
• Maintain marketing assets, calendars, and documentation to ensure accuracy and consistency
• Ensure all materials align with YMCA brand standards, inclusion practices, and organizational policies
• Work in partnership with marketing leadership, program staff, and other departments to support marketing goals
• Participate in planning meetings and provide status updates on assigned work
• Communicate clearly and professionally with internal stakeholders regarding timelines and deliverables
• Communities (hubs/learning sites)
• Community relations

Skills

Campaign execution

Audience segmentation

Cross-functional collaboration

Education

Bachelor’s degree in marketing or communications

Job description

The Marketing Specialist supports the execution of marketing campaigns that promote YMCA programs, services, and community impact across assigned portfolios. This role works closely with marketing leadership and internal partners to implement approved strategies, coordinate campaigns, and track performance. The ideal candidate is detail-oriented, collaborative, and eager togrowtheir marketing skills within a mission-driven organization.

This positionoperateswith guidance from senior marketing staff and within established brand, messaging, and campaign frameworks.

Salary range is $55,000-$57,500 per year, includes full-time benefits, and opportunities to grow within the organization

Our staff is the Y's greatest asset. Our teams provide valuable skills, knowledge, and passion that is essential to the contribution and positive impact in our communities, which is why we offer Y employees numerous perks and benefits, including:

• Competitive salariesreflecting your skills and experience.
• Comprehensive health, dental, and vision insurancefor eligible employees, plus wellness programs, mental health resources, and a family gym membership.
• Generous PTOand paid holidays, with flexible work hours for work-life balance.
• 403(b) planwith company contributions for eligible employees after 2 years of service.
• Continuous learning opportunitiesthrough workshops and training programs.
• Supportive work environmentvaluing diversity, equity, and inclusion.
• Discounts on programs, employee assistance programs, and company-sponsored events.

Scope of Responsibilities:

• Execute marketing campaigns across digital, email, and other channels using established strategies and templates
• Support assigned portfolios including community hubsandhyperlocal initiatives by coordinating campaign timelines and deliverables
• Collaborate with internal teams to gather information, clarify needs, and implement approved marketing requests
• Assistwith audience segmentation and messaging using existing data and tools
• Track campaign performance and prepare basic reports to share results, trends, and recommendations
• Support testing and optimization efforts such as subject lines, content variations, and scheduling under direction
• Maintainmarketing assets, calendars, and documentation to ensure accuracy and consistency
• Ensure all materials align with YMCA brand standards, inclusion practices, and organizational policies
• Work in partnership with marketing leadership, program staff, and other departments to support marketing goals
• Participate in planning meetings and provide status updates on assigned work
• Communicate clearly and professionally with internal stakeholders regarding timelines and deliverables
• Communities (hubs/learning sites)
• Community relations

Minimum and Preferred Qualifications:

• Bachelor’s degree in marketing, communications, or preferred equivalent
• Minimum of 3-5 years of related work experience
• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion
• Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns
• Ability to achieve results by taking a proactive long-term view of business goals and objectives

Child Abuse Prevention - Supports the YMCA’s commitment to child abuse prevention by:

• Reporting any items that may provide a health or safety hazard to staff, members or guests to your supervisor -
• Following all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children
• Reporting any suspicious behavior and violation of policy and procedures to your supervisor
• Completing all child abuse prevention training as required

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.