Marketing Specialist: Campaigns, Content & Analytics

OGE Energy Corporation; Oklahoma City (OK); On-site; USD 60,000 - 88,000; Full time

Job summary

OGE Energy Corporation seeks a Marketing Specialist to coordinate and implement comprehensive marketing programs across divisions. The role supports market research, content development, budgets, and cross-functional campaigns to advance corporate objectives.

Responsibilities include developing and executing marketing plans, creating content for websites, newsletters, and campaigns, and providing ROI insights.

Qualifications

• Bachelor-level education in Marketing/Communications/Business or related field.
• Associate requires 2+ years of related experience; Staff requires 4+ years.

Responsibilities

• Assist in planning, managing and executing public events.
• Perform market research projects.
• Develop and write content for websites.
• Assist in managing Marketing Communications budgets.
• Develop and execute the marketing plan with data gathering to support decisions.
• Support product development and launches with marketing communications.
• Educate other departments on marketing initiatives and goals.
• Contribute marketing content for company websites (external and internal).
• Write and publish marketing newsletters to external customers.
• Develop campaigns using creative design and writing to represent products and brands.
• Provide ROI analysis of marketing campaigns and sales activities.
• Develop marketing strategy for small to medium initiatives and participate in cross-functional teams.

Skills

Campaign strategy

Audience targeting

Campaign management

Agency management

Multi-campaign mgmt

Creative briefs

Copywriting

Content production

Creative feedback

Digital ads

Email marketing

SEO knowledge

Analytics tools

Data-driven insights

Reporting

Brand management

Regulated industries

Public affairs

Stakeholder management

Communication

Vendor management

Project management

PM tools

Self-motivated

Event marketing

Adobe Creative Cloud

Audience segmentation

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Creative Cloud

Job description

OGE Energy Corporation seeks a Marketing Specialist to coordinate and implement comprehensive marketing programs across divisions. The role supports market research, content development, budgets, and cross-functional campaigns to advance corporate objectives.

Responsibilities include developing and executing marketing plans, creating content for websites, newsletters, and campaigns, and providing ROI insights.