Marketing Specialist: Campaigns, Content & Growth

OGE Energy Corp.; Oklahoma City (OK); On-site; USD 60,000 - 88,000; Full time

Job summary

OGE Energy Corp. in Oklahoma City seeks a Marketing Specialist at Associate or Staff level to support planning, development and execution of marketing programs across divisions. The role provides marketing counsel, conducts research and contributes to campaigns and product launches.

The position emphasizes collaboration, budget oversight, and measurement of outcomes, with opportunities to lead initiatives across digital, content, and events in an exempt role.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, Journalism, Advertising or related discipline; Associate requires 2 years of related experience, Staff requires 4 years.
• Experience with digital advertising platforms (Google Ads, Meta, LinkedIn, YouTube).
• Strong written and verbal communication skills.
• Experience leading campaigns and coordinating with agencies.
• Knowledge of SEO/AEO/GEO and content optimization best practices.

Responsibilities

• Assist in planning, managing and executing marketing programs and events.
• Perform market research projects and analyze data.
• Develop and write content for websites and newsletters.
• Assist in managing Marketing Communications budgets and plans.
• Support product development through marketing communications and launches.
• Coordinate with departments to communicate marketing initiatives.

Skills

Campaign strategy

Content development

Digital marketing

Analytics

Brand management

Education

Bachelor's Degree in Marketing, Communications, Business, Journalism, Advertising or related discipline

Tools

Adobe Creative Cloud

Job description

OGE Energy Corp. in Oklahoma City seeks a Marketing Specialist at Associate or Staff level to support planning, development and execution of marketing programs across divisions. The role provides marketing counsel, conducts research and contributes to campaigns and product launches.

The position emphasizes collaboration, budget oversight, and measurement of outcomes, with opportunities to lead initiatives across digital, content, and events in an exempt role.