Marketing Specialist

Fuser LLC; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Fuser LLC, a remote SaaS platform connecting EVSE operators and trusted professionals, seeks a Marketing Specialist to drive awareness, leads, and adoption of our software. You will craft messaging, content, and digital assets to accelerate growth and engage target customers.

You will develop campaigns across email, social, webinars, and events, while collaborating with sales to convert leads and measure performance with analytics.

Qualifications

• Degree in Marketing, Communications, Business or related field.
• 1+ years of B2B marketing experience in SaaS/tech (preferred).
• Excellent writing and verbal communication abilities.
• Working knowledge of marketing automation and analytics tools.
• Experience with SEO, SEM, social media, and email marketing.
• Self-motivated with the ability to manage multiple projects.
• Travel approx. 25% to support campaigns.

Responsibilities

• Develop and execute integrated marketing campaigns including email, social media, webinars, conferences and events.
• Create compelling marketing content such as whitepapers, case studies, and blog posts.
• Manage the company's social media presence across channels like LinkedIn and other B2B platforms.
• Work closely with the sales team to generate qualified leads and support the sales cycle.
• Analyze campaign performance using tools like Google Analytics and optimize based on insights.
• Conduct market research and competitor analysis to identify marketing opportunities.
• Maintain and update the company website with fresh, SEO-optimized content.
• Assist with the development of sales enablement materials like presentations, one-pagers etc.

Skills

B2B marketing

Writing & communication

Marketing automation

Digital marketing

Self-motivation

Travel willingness

Industry knowledge (EV/cleantech)

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

Location: Remote (Eastern or Central Time Zone)

About Fuser

Fuser is a software as a service (SaaS) platform that connects EV charging station operators with trusted EVSE professionals for installation, maintenance, and repairs. Our platform makes it easy to find trusted professionals to keep EVSE operations running smoothly and efficiently.

Summary

The Marketing Specialist will be responsible for planning and executing marketing campaigns to drive awareness, lead generation, and adoption of our innovative EV charging software platform. This role will develop messaging, content, and digital marketing assets to support the company's growth objectives.

Key Responsibilities

• Develop and execute integrated marketing campaigns including email, social media, webinars, conferences and events
• Create compelling marketing content such as whitepapers, case studies, and blog posts
• Manage the company's social media presence across channels like LinkedIn and other business to business platforms
• Work closely with the sales team to generate qualified leads and support the sales cycle
• Analyze campaign performance using tools like Google Analytics and optimize based on insights
• Conduct market research and competitor analysis to identify marketing opportunities
• Maintain and update the company website with fresh, SEO-optimized content
• Assist with the development of sales enablement materials like presentations, one-pagers etc.

Qualifications

• Degree in Marketing, Communications, Business or related field
• 1+ years of B2B marketing experience, preferably in a SaaS or technology environment (desired)
• Excellent writing and verbal communication abilities
• Working knowledge of marketing automation and analytics tools
• Experience with digital marketing tactics like SEO, SEM, social media, email marketing
• Self-motivated with the ability to manage multiple projects simultaneously
• Prior experience in the EV charging, cleantech, sustainability or energy industries a plus
• Ability to travel as needed (approx. 25%)