Marketing Specialist

RED Public Relations and Marketing; San Marcos (CA); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Specialist with a passion for live events and music. This remote, contract role involves executing marketing strategies and managing social media campaigns to drive ticket sales and brand engagement. Ideal candidates will have experience in the music industry and a strong understanding of digital marketing trends.

Qualifications

• 3+ years of experience in music, concert, festival, or artist marketing.
• Proven success managing paid social media campaigns with measurable ROI.

Responsibilities

• Develop and execute marketing strategies for concerts and live events.
• Plan, launch, and optimize paid social media advertising campaigns.

Skills

Project Management

Communication

Copywriting

Digital Marketing

Education

College degree in marketing

Tools

Google Analytics

Meta Business Suite

Eventbrite

Ticketmaster

Job description

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RED is a network of marketing and public relations professionals specializing in brand development and strategic marketing. With a successful track record, we achieve client goals while maintaining strong relationships with expert partners. Based in San Diego, we also collaborate with multiple marketing firms, providing our services to grow our network.

Role Description

• We are seeking a results-oriented and strategic Marketing Specialist who is experienced in promoting live events, artists, or music-related brands. The ideal candidate thrives in a fast-paced environment, knows how to connect brands with audiences through digital channels, and understands how to turn buzz into ticket sales. This person will play a key role in the execution of marketing campaigns across multiple clients and platforms.
• This is a contract based role. This role is not a salaried position. This is a remote position.

Responsibilities:

• Develop and execute marketing strategies for concerts, live events, and entertainment talent.
• Plan, launch, and optimize paid social media advertising campaigns (Facebook/Meta, Instagram, TikTok, X, YouTube, etc.).
• Coordinate with artists, venues, and partner brands to align on marketing deliverables and timelines.
• Create compelling content calendars and digital assets in collaboration with the creative team.
• Track KPIs, campaign performance, and ticket sales to inform strategic adjustments.
• Directly support the Marketing Manager with day to day tasks and completing client driven projects.
• Support Marketing Manager with hospitality client promotion and website management.
• Stay up to date with digital marketing trends, emerging platforms, and best practices in entertainment and event marketing.

Qualifications:

• 3+ years of experience in music, concert, festival, or artist marketing (agency or in-house).
• Proven success managing paid social media campaigns with measurable ROI.
• Familiarity with Google Analytics, Meta Business Suite, and ad performance reporting.
• Strong project management and organizational skills.
• Excellent communication and copywriting skills.
• A passion for entertainment, live music, and pop culture.
• Experience using ticketing platforms (Eventbrite, Ticketmaster, etc.)
• College degree in marketing, sales, or similar.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Public Relations and Communications Services

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