Marketing Specialist

EDETEK Inc.; Jersey City (NJ); On-site; USD 60,000 - 85,000; Full time

Job summary

EDETEK Inc. seeks a versatile Marketing & Visual Communications Coordinator to support marketing, visual communications, and business development. You’ll help translate complex clinical and technology concepts into clear, visually compelling content for internal and external audiences.

You will develop social campaigns, create and organize visual assets, and assist with industry events and collateral, ensuring brand consistency across channels.

Qualifications

• Bachelor's degree in Marketing, Visual Communications, Graphic Design, Business Analytics, or a related field.
• 3-5 years of experience in marketing, design coordination, or market research, with demonstrable results.
• Strong written, verbal, and visual communication skills, with the ability to adapt content for different audiences and channels.
• Demonstrated writing, editing, and proofreading skills, with attention to grammar, clarity, consistency, and tone.
• Ability to translate complex or technical information into clear, concise, audience‑appropriate content under guidance of subject matter experts.
• Strong interpersonal and collaboration skills, including the ability to gather information from stakeholders across multiple functions.
• Ability to receive, interpret, and incorporate feedback from multiple reviewers while maintaining version control and content accuracy.
• Strong organizational skills and the ability to manage multiple assignments, deadlines, and approval cycles.

Responsibilities

• Plan, draft, coordinate, and publish targeted organic social media campaigns on LinkedIn to support thought leadership, product launches, conferences, publications, and milestones.
• Support for white papers, case studies, brochures, website content, webinar materials, email campaigns, conference messaging, executive thought leadership, and product collateral.
• Develop executive presentations and maintain a centralized library of visual assets, diagrams, infographics, and templates.
• Translate complex clinical, scientific, and technology concepts into clear visual and written communications while preserving technical accuracy.
• Polish charts, data flow diagrams, and dashboards for client pitches, webinars, and publications.
• Ensure all assets adhere to brand guidelines and clinical literacy best practices.
• Monitor industry landscape and shifts to generate concise messaging and market-positioning insights for sales and internal stakeholders.

Skills

Written communication

Verbal communication

Visual communication

Editing & proofreading

Interpersonal collaboration

Project management

Education

Bachelor's degree in Marketing/Visual Communications/Graphic Design

Tools

Adobe Creative Suite

PowerPoint

Job description

We are seeking a versatile, detail-oriented Marketing & Visual Communications Coordinator to support EDETEK's marketing, visual communications, and business development activities. This role will assist with the development of social media and marketing content, creation and organization of visual assets, coordination of industry events, and collection of industry and competitive information. Working with subject matter experts and functional leaders, the coordinator will help translate complex clinical and technology concepts into clear, accurate, and visually compelling communications for internal and external audiences.

Essential Functions and Responsibilities

Social Media & Content Execution

• Plan, draft, coordinate, and publish targeted organic social media campaigns, primarily on LinkedIn, supporting thought leadership, product launches, conferences, publications, and company milestones.
• Support for white papers, case studies, brochures, website content, webinar materials, email campaigns, conference messaging, executive thought leadership, and product collateral.
• Write engaging, clear copy tailored to life sciences professionals, including clinical development executives, clinical operations, data management, biometrics, statistics/programming, R&D technology, regulatory/quality, and biotech/pharma leadership.
• Participate in corporate branding and messaging initiatives such as website updates and press releases.

Visual Asset & Graphics Management

• Develop and enhance executive presentations for prospective clients, partners, investors, conferences, webinars, and internal strategic communications.
• Design, organize, and maintain a centralized library of infographics, process diagrams, architecture diagrams, workflow visualizations, product illustrations, data visualizations, presentation templates, conference graphics, and digital/social assets.
• Work with subject matter experts to translate complex clinical, scientific, and technology concepts into clear visual and written communications while preserving technical accuracy.
• Support leadership and product teams by polishing technical charts, data flow diagrams, and software dashboards into presentations that are clear, compelling, polished, and professionally designed, for client pitches, webinars, and publications.
• Ensure all corporate assets adhere to EDETEK's brand guidelines and clinical literacy best practices.

Industry & Competitive Analysis

• Monitor the clinical trial software landscape, such as competitor profiles, market maps, battlecards, messaging comparisons, product/functionality comparisons, trend briefs, and quarterly landscape updates, to analyze EDETEK's positioning relative to competitors in eClinical systems (EDC, eCOA, IWRS, CTMS, etc.), Bioinformatics and AI-driven trial management, data review, and statistical reporting.
• Track industry shifts, regulatory changes, and technical breakthroughs (such as AI/agentic AI, digital protocols and data flow, clinical data standards, eClinical technologies, decentralized/hybrid trials, regulatory technology, data interoperability, and emerging clinical-development operating models) to generate concise messaging and market positioning insights for the sales team and other internal stakeholders.

Industry Event Coordination & Logistics

• Assist executive and Business Development staff in planning and coordinating EDETEK's presence at industry events.
• Participate in designing, polishing and maintaining brand messaging content, graphics and displays consistent with EDETEK's objectives for each event.
• Coordinate event logistics and ensure timely delivery of booth materials, digital assets, collateral, equipment, and supporting content.
• Support pre- and post-event marketing, including event-specific messaging, social promotion, speaker materials, booth graphics, meeting collateral, post-event follow‑up content, and reuse of conference material.

Qualifications

• Bachelor's degree in Marketing, Visual Communications, Graphic Design, Business Analytics, or a related field.
• 3-5 years of experience in marketing, design coordination, or market research, with demonstrable results.
• Strong written, verbal, and visual communication skills, with the ability to adapt content for different audiences and communication channels.
• Demonstrated writing, editing, and proofreading skills, with attention to grammar, clarity, consistency, and tone.
• Ability to translate complex or technical information into clear, concise, and audience‑appropriate content under the guidance of subject matter experts.
• Strong interpersonal and collaboration skills, including the ability to gather information from stakeholders across multiple functions.
• Ability to receive, interpret, and incorporate feedback from multiple reviewers while maintaining version control and content accuracy.
• Strong organizational skills and the ability to manage multiple assignments, deadlines, and approval cycles.
• Sound judgment when handling confidential, unpublished, or commercially