Marketing Senior Data Analyst

Arvest Bank; Tulsa (OK); On-site; USD 107,000 - 134,000; Full time

Job summary

Arvest Bank is seeking a Marketing Senior Data Analyst to lead data quality, architecture, and analytics across multi-cloud marketing environments. You will drive validation, join integrity, and pipeline reliability while mentoring analysts and delivering executive dashboards.

The role requires deep SQL, data governance, and experience with BigQuery and Salesforce ecosystems, with responsibilities spanning data sourcing, modeling, and activation in SFMC/FSC.

Qualifications

• Data analytics, data engineering, BI experience across banking environments.
• Expertise in SQL, ETL/ELT pipelines, and data validation.
• Experience with cloud data warehouses and CRM/marketing ecosystems.
• Familiarity with data governance, privacy rules, and compliance.
• Proven mentorship of analysts and code-review practices.

Responsibilities

• Own data validation framework; QA, reconciliation, automated integrity checks.
• Establish SOPs for query design and dataset transformations; audit joins.
• Lead extraction and staging of core banking data and CDP profiles.
• Coordinate data flow between Google BigQuery, Salesforce platforms, and SFMC.
• Develop dashboards to measure CAC, LTV, ROI for executives.
• Mentor analysts; conduct peer reviews of SQL/Python code.
• Collaborate with governance and IT to maintain data definitions and controls.
• Adhere to bank policies and compliance requirements; participate in training.

Skills

SQL proficiency

Data quality management

Mentoring

Stakeholder collaboration

Query optimization

Education

Bachelor's Degree

Master's Degree

Tools

Google BigQuery

Salesforce Data Cloud

Salesforce Marketing Cloud

Salesforce FSC

Python

R

Tableau

Job description

Pay is based on a number of factors including the successful candidate’s job-related knowledge and skills, qualifications, and prior experience. Arvest offers a comprehensive suite of benefits, including a full range of health and life, financial, and wellness benefits. For more information about benefits, please visit www.arvest.com/careers/benefits.

Position is based in 502 S Main Mall Tulsa, OK 74103. Preferred locations are Tulsa, OK and Northwest Arkansas, however, the position location is flexible and will be determined upon hire.

Incumbent should reside within the Arvest 4 State Operational Footprint (AR, KS, MO, OK).

Availability is needed Monday through Friday 8:00 am to 5:00 pm with ability to work additional hours as needed.

Job Summary

The Marketing Senior Data Analyst serves as the foundational data integrity lead and technical subject matter expert for the marketing analytics team. This role is responsible for ensuring end-to-end data quality, structural join integrity, and pipeline reliability across multi-cloud marketing architectures. Beyond leading complex querying, audience engineering, and diagnostic analysis, this senior individual contributor role establishes validation frameworks, audits data sourcing protocols, and mentors team analysts to ensure all analytical outputs and activation models sit on pristine, actionable data.

Responsibilities

• Own the foundational data validation framework across the analytics team; perform pre-flight Quality Assurance (QA), data reconciliation, and automated integrity checks to guarantee data cleanliness from source ingestion to final marketing activation.
• Establish standard operating procedures for query design, dataset transformations, and complex multi-table joins; audit team analytical logic to prevent data duplication, orphan records, schema mismatches, or pipeline drift.
• Lead the identification, sourcing, extraction, and staging of internal core banking data, Customer Data Platform (CDP) profiles, and third-party vendor datasets into production-ready BigQuery analytical views.
• Oversee technical data flow and alignment between Google BigQuery, Salesforce Data Cloud/Data360, Salesforce Financial Services Cloud (FSC), and activation channels in Salesforce Marketing Cloud (SFMC).
• Apply expert querying and diagnostic methods to model customer behavior, measure campaign incrementality (CAC, LTV, ROI), and build high-impact executive dashboards in BI tools (e.g., Tableau).
• Serve as technical SME and mentor for team analysts; conduct peer code reviews (SQL/Python), guide join optimization, and enforce standards established in the division’s Marketing Data Playbook.
• Partner with Enterprise Data Engineering, Data Governance, Corporate IT, and Compliance to maintain data definitions, privacy rules, fair-lending standards, and regulatory controls.
• Understand and comply with bank policies, laws, regulations, and the bank's BSA/AML Program, as applicable to job duties. This includes, but is not limited to, completing compliance training, adhering to internal procedures and controls, reporting any known violations of compliance policies, laws, or regulations, and reporting any suspicious customer and/or account activity.
• Other duties and special projects may be assigned.

Experience

• Required: 6 years of progressive experience in data analytics, data engineering, business intelligence, or marketing technology environments.
• Required: 4 years of expert-level hands‑on SQL experience, demonstrating mastery in complex joins, ETL/ELT pipelines, query optimization, view creation, and structural data validation.
• Required: Proven track record in data quality management, metadata validation, reconciliation frameworks, and establishing data integrity standards across multi-source datasets.
• Required: Hands‑on experience with cloud data warehouses (e.g., Google BigQuery), Customer Data Platforms (CDPs), or CRM/Marketing activation ecosystems (Salesforce Data Cloud, SFMC, FSC).
• Preferred: Financial services or banking analytics background with familiarity regarding deposit/loan dynamics, customer lifecycle analytics, and bank compliance frameworks.
• Preferred: Experience using Python or R for data validation, automation, or statistical modeling, alongside BI tools (e.g., Tableau).

Education

• Required: Bachelor's Degree
• Preferred: Master's Degree

Working Conditions

• Incumbents must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.
• Must be able to start work on time, maintain regular work attendance, be physically present at the assigned work location, and occasionally work overtime or outside of normal business hours.
• This job typically requires an individual to be able to observe details (including the ability to perceive color and the ability to identify clear near and far objects), to communicate and exchange accurate information, and may occasionally require the individual to physically move, remain in a stationary position, and position self to reach for objects.
• Must be able to operate standard office equipment and use office applications for communication, information and document transmission, and content, document, and report creation.
• The essential duties of this job occasionally require the associate to lift and/or move up to 25 pounds.
• Must be able to operate a passenger vehicle and possess a current, valid driver's license.
• Ability to travel overnight, unaccompanied, within the United States via automobile and air is required, no less than 25% of the time.
• The noise level in the work environment is typically low to moderate.

Grade 18

Pay Range: $107320 - $134150 per year