Marketing Sciences Lead - MMM, MTA & Analytics

Biopharma Careers; Foster City (CA); On-site; USD 196,000 - 253,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life insurance

Discretionary bonus

Job summary

Gilead Sciences, Inc. seeks a seasoned Marketing Analytics leader in Foster City, CA. The role focuses on marketing mix modeling, multi-touch attribution, and digital analytics to optimize media campaigns and ROI.

You will partner with media agencies and internal teams to define goals, KPIs, and data-driven insights. The position emphasizes data-driven decision making, analytical storytelling, and staying ahead of industry trends in digital media and analytics.

Qualifications

• 10+ years of experience in marketing analytics or a related field.
• Experience building marketing mix models (MMM) and multi-touch attribution (MTA).
• Strong data visualization and storytelling skills.

Responsibilities

• Define campaign objectives, KPIs, and reporting frameworks.
• Design MMM and MTA strategies to optimize marketing spend.
• Collaborate with cross-functional teams and manage 3rd‑party measurement partners.

Skills

Marketing analytics

MMM

MTA

Digital & web analytics

A/B testing

Media performance analysis

Education

BS/BA or higher in Marketing, Statistics, or related

Tools

Adobe Analytics

CRM systems

Job description

Gilead Sciences, Inc. seeks a seasoned Marketing Analytics leader in Foster City, CA. The role focuses on marketing mix modeling, multi-touch attribution, and digital analytics to optimize media campaigns and ROI.

You will partner with media agencies and internal teams to define goals, KPIs, and data-driven insights. The position emphasizes data-driven decision making, analytical storytelling, and staying ahead of industry trends in digital media and analytics.