Marketing Analytics Leader: MMM, MTA & Data Science

ALSAC/St. Jude Children's Research Hospital; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

401K Retirement Plan with employer 7%

Excellent Paid Time Off

Maternity / Paternity Leave

Education Assistance

Learning and Development

Job summary

ALSAC, supporting St. Jude Children’s Research Hospital, seeks a Sr Director of Marketing Analytics and Data Science to lead measurement across channels and optimize spend.

You will direct a team of 8-12 data scientists and analysts, driving MMM/MTA models and data-informed decision-making at a high level. Responsibilities include partnering with marketing, finance, and product teams; spearheading A/B testing, dashboards, and executive-level reporting to enable strategic growth and

Qualifications

• Bachelor's degree required; MBA or master's preferred in Marketing, Data Science, Statistics, or related field.
• 10+ years of combined experience in marketing analytics or data science, including 5+ years in a leadership role within a large matrixed organization.
• Experience managing teams and budgets of $2M+ preferred.
• Technical proficiency in building and/or procuring MMM solutions (required) and MTA solutions (preferred).
• Advanced expertise in Google Analytics, SQL, Python, R, and familiarity with Tableau.

Responsibilities

• Lead development, implementation, and enhancement of MMM and MTA models in a build-or-buy hybrid setup.
• Partner with Development, Brand Marketing & Audience Strategy, Performance Marketing, and Finance to shape campaigns and assess financial impact.
• Manage and mentor a team of 8-12 data scientists and analysts; foster innovation and growth.
• Oversee A/B testing and incrementality lift testing to optimize marketing tactics across channels.
• Create real-time dashboards and reporting for leadership and cross-functional teams; present strategic recommendations.

Skills

Marketing analytics

Data science

Leadership

Budget management

MMM

MTA

A/B testing

Dashboards

Google Analytics

SQL

Python

R

Tableau

Education

Bachelor's degree (Marketing/Data Science/Statistics)

MBA preferred

Tools

MMM solutions

MTA solutions

Job description

ALSAC, supporting St. Jude Children’s Research Hospital, seeks a Sr Director of Marketing Analytics and Data Science to lead measurement across channels and optimize spend.

You will direct a team of 8-12 data scientists and analysts, driving MMM/MTA models and data-informed decision-making at a high level. Responsibilities include partnering with marketing, finance, and product teams; spearheading A/B testing, dashboards, and executive-level reporting to enable strategic growth and