Assoc Director, Marketing Sciences

Scorpion Therapeutics; California (MO); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

Scorpion Therapeutics in Foster City, CA seeks a senior marketing analytics specialist to lead measurement and optimization of digital and media campaigns within Gilead's biopharma portfolio. You will develop measurement frameworks, apply marketing mix modeling and multi-touch attribution, and translate data into actionable insights that improve ROI and audience targeting.

Responsibilities include defining KPIs, collaborating with cross-functional teams and external partners, and implementing

Qualifications

• 10+ years' experience with BS/BA or 8+ years with MS/MA/MBA in marketing analytics.
• Strong expertise in marketing analytics, digital media measurement, and data visualization.
• Familiarity with digital marketing tools, impact measurement models, and statistical analysis.
• Experience with MarTech platforms (DMP, CDP, data clean rooms) is preferred.

Responsibilities

• Define KPIs for marketing programs and measure campaign performance.
• Collaborate with cross-functional teams and external partners.
• Implement data-driven strategies to improve media ROI and targeting.

Skills

Marketing analytics

Digital media measurement

Data visualization

Statistical analysis

Cross-functional collaboration

Education

BS/BA in relevant field

MS/MA or MBA

Tools

MarTech platforms

DMP/CDP

Data clean rooms

Job description

Role: The position focuses on marketing analytics within Gilead's biopharma portfolio, emphasizing measurement and optimization of digital and media campaigns. Objectives include developing measurement frameworks, leveraging marketing mix modeling (MMM) and multi-touch attribution (MTA), and providing actionable insights to enhance campaign ROI and audience targeting.

Responsibilities encompass defining KPIs, collaborating with cross-functional teams and third-party partners, and implementing data-driven strategies for media performance improvement.

Requirements: 10+ years' experience with a BS/BA or 8+ years with an MS/MA or MBA; strong expertise in marketing analytics, digital media measurement, and data visualization; familiarity with digital marketing tools, models for impact measurement, and statistical analysis.

Preferred: experience with MarTech platforms (DMP, CDP, data clean rooms), pharmaceutical-specific digital data, and advanced analytics methods.

High-value specifics include a focus on digital marketing within the biopharma sector, with a likely emphasis on engaging healthcare providers and patients, and working within regulated environments. The role is based in Foster City, CA, with a requirement for collaboration across multiple teams and external measurement partners.