Marketing Science Manager: Data-Driven Growth Lead

DAC Group / Canada Ltd.; United States; Remote; USD 117,000 - 145,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Generous PTO

Retirement plans

Learning opportunities

Casual work environment

Job summary

DAC Group, a global full-funnel performance media agency, is seeking a Manager, Marketing Science to analyze campaigns and deliver data-driven recommendations for key clients. You will work with the digital media and account teams to provide insights that help clients achieve their marketing objectives.

You will develop dashboards and reports, verify data accuracy, and stay current with industry trends to improve decision-making.

Qualifications

• Bachelor's degree in statistics, mathematics, economics, or business analytics.
• 5+ years of experience in data analysis, digital marketing, or a related field.
• Experience with analytics tools such as Google Analytics, Adobe Analytics, Qlik Sense, Tableau, Snowflake, and BigQuery.
• Familiarity with SEO, SEM, programmatic, and social media marketing.
• Proficiency in Python, R, and SQL.

Responsibilities

• Analyze digital campaigns' performance using analytics tools to deliver insights and recommendations.
• Develop dashboards, reports, and visualizations to communicate performance metrics to stakeholders.
• Verify accuracy of reporting metrics and tracking pixel implementations with media and account teams.
• Stay current with industry trends to improve data-driven decision-making.
• Collaborate with digital marketing teams to develop new performance optimization strategies.
• Contribute to client presentations and reports.
• Perform ad hoc analyses based on client needs and hypotheses.

Skills

Analytical thinking

Communication skills

Strategic thinking

Education

Bachelor's degree in Statistics/Mathematics/Economics/Business Analytics

Tools

Google Analytics

Adobe Analytics

Qlik Sense

Tableau

Snowflake

BigQuery

Python

R

SQL

Job description

DAC Group, a global full-funnel performance media agency, is seeking a Manager, Marketing Science to analyze campaigns and deliver data-driven recommendations for key clients. You will work with the digital media and account teams to provide insights that help clients achieve their marketing objectives.

You will develop dashboards and reports, verify data accuracy, and stay current with industry trends to improve decision-making.