Manager, Marketing Science

530 DAC Group / Louisville Inc.; Louisville (KY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive benefits

Generous PTO

Retirement plans

Job summary

DAC Group in Louisville, KY is seeking a Manager, Marketing Science to optimize digital campaigns, deliver actionable insights, and lead data-driven decision making for key clients. You will build dashboards, collaborate with media and account teams, and translate analytics into strategic recommendations.

Ideal candidates hold a bachelor's degree in statistics, mathematics, economics, or business analytics, 5+ years in data analysis or digital marketing, and hands-on experience with GA, Adobe

Qualifications

• Bachelor's degree in statistics, mathematics, economics, or business analytics.
• At least 5+ years of experience in data analysis or digital marketing.
• Experience with analytics tools such as Google Analytics, Adobe Analytics, Tableau, Snowflake, and BigQuery.
• Strong communication and presentation skills; ability to explain data clearly.

Responsibilities

• Analyze digital campaigns’ performance using analytics tools to deliver insights and recommendations.
• Develop dashboards, reports, and visualizations for stakeholders.
• Verify reporting accuracy and pixel tracking to ensure data reliability.
• Stay current with industry trends to improve data-driven decisions.
• Collaborate with marketing teams to identify new optimization strategies.
• Present insights and recommendations to clients.
• Perform ad hoc analyses based on client needs.

Skills

Statistical analysis

Digital marketing analytics

Dashboard development

SQL

Python

Communication

Education

Bachelor's degree in statistics, mathematics, economics, or business analytics

Tools

Google Analytics

Adobe Analytics

Qlik Sense

Tableau

Snowflake

BigQuery

Job description

Move Your Career Forward with DAC as a Manager, Marketing Science

Who We Are We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

Proove Intelligence, a division of DAC Group, is seeking a talented Manager, Marketing Science to join our growing team of professionals. As a Manager, Marketing Science, you will be responsible for analyzing and providing recommendations to optimize digital campaigns across various channels for a select group of key clients. You will work closely with the digital media and account teams to deliver insights that help our clients achieve and exceed their marketing objectives.

What You’ll Do

• Analyze digital campaigns’ performance using various analytics and statistics tools to deliver insights and recommendations.
• Develop dashboards, reports, and visualizations to communicate insights and performance metrics to internal and external stakeholders.
• Working with the media and account teams, verify ongoing accuracy of reporting metrics, correct tracking pixel implementation, etc. to ensure accuracy and reliability of data.
• Stay current with industry trends and best practices in digital marketing and data analytics to improve data-driven decision-making.
• Collaborate with digital marketing teams to identify and develop new performance optimization strategies.
• Actively participate in the development and delivery of presentations and reports to clients.
• Perform ad hoc analyses based on client business realities and/or media hypotheses.

What You Bring

• Bachelor's degree in a relevant field such as statistics, mathematics, economics, or business analytics.
• At least 5+ years of experience in data analysis, digital marketing, or a related field.
• Experience with analytics and statistics tools, such as Google Analytics, Adobe Analytics, Qlik Sense, Tableau, Snowflake, and BigQuery.
• Familiarity with digital marketing channels such as SEO, SEM, Programmatic, and social media marketing.
• Knowledge of programming languages such as Python, R, and SQL.
• Strong analytical and problem-solving skills with the ability to think strategically and creatively.
• Excellent communication and presentation skills with the ability to explain complex data in a clear and concise manner.
• Experience working in a dynamic, digital media agency environment is highly desirable.

What You’ll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits: Competitive salary and comprehensive health benefits.
• Generous PTO, wellness initiatives and parental leave.
• Retirement saving plans.
• Opportunities for continued learning and professional development.
• A supportive, collaborative, and casual work environment.

How We Work

This role requires three in-office days per week. Fully remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.

DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements.

DAC is a leading international media agency helping brands connect with customers and prospects at every stage of the customer journey, from the enterprise level right down to hyper-local moments since 1972. Recognized by Forrester as one of the world’s most significant growth driving agencies, DAC is passionate about helping businesses build, maintain, and optimize their online presence, leveraging our expertise in - Reputation Management Local Presence Management Content Strategy Paid Media SEO & SEM Data Analytics Design and UX DAC’s mission is to drive impactful client results by amplifying brands to their target no matter where they are.