Marketing Science Manager: Data-Driven Campaigns Leader

530 DAC Group / Louisville Inc.; Louisville (KY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive benefits

Generous PTO

Retirement plans

Job summary

DAC Group in Louisville, KY is seeking a Manager, Marketing Science to optimize digital campaigns, deliver actionable insights, and lead data-driven decision making for key clients. You will build dashboards, collaborate with media and account teams, and translate analytics into strategic recommendations.

Ideal candidates hold a bachelor's degree in statistics, mathematics, economics, or business analytics, 5+ years in data analysis or digital marketing, and hands-on experience with GA, Adobe

Qualifications

• Bachelor's degree in statistics, mathematics, economics, or business analytics.
• At least 5+ years of experience in data analysis or digital marketing.
• Experience with analytics tools such as Google Analytics, Adobe Analytics, Tableau, Snowflake, and BigQuery.
• Strong communication and presentation skills; ability to explain data clearly.

Responsibilities

• Analyze digital campaigns’ performance using analytics tools to deliver insights and recommendations.
• Develop dashboards, reports, and visualizations for stakeholders.
• Verify reporting accuracy and pixel tracking to ensure data reliability.
• Stay current with industry trends to improve data-driven decisions.
• Collaborate with marketing teams to identify new optimization strategies.
• Present insights and recommendations to clients.
• Perform ad hoc analyses based on client needs.

Skills

Statistical analysis

Digital marketing analytics

Dashboard development

SQL

Python

Communication

Education

Bachelor's degree in statistics, mathematics, economics, or business analytics

Tools

Google Analytics

Adobe Analytics

Qlik Sense

Tableau

Snowflake

BigQuery

Job description

DAC Group in Louisville, KY is seeking a Manager, Marketing Science to optimize digital campaigns, deliver actionable insights, and lead data-driven decision making for key clients. You will build dashboards, collaborate with media and account teams, and translate analytics into strategic recommendations.

Ideal candidates hold a bachelor's degree in statistics, mathematics, economics, or business analytics, 5+ years in data analysis or digital marketing, and hands-on experience with GA, Adobe