Marketing & Sales Director: Growth, Brand & Attendance

Six Flags Corp; Arlington (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Six Flags Over Texas in Arlington, TX seeks a Marketing and Sales Director to provide strategic leadership across marketing, communications, PR, social media and sales, driving attendance and revenue while elevating the park’s brand and guest experience.

The role partners with Park President and Support Center to identify opportunities, guide integrated strategies, and develop a high-performing marketing and sales team committed to inclusive leadership and measurable results.

Qualifications

• Bachelor's degree in Business, Marketing, Advertising, Communications, or a related field.
• 10+ years of progressive leadership experience in marketing, sales, or a related discipline.
• Strong leadership, communication, presentation, analytical, and financial planning skills.
• Demonstrated ability to develop strategic plans, influence senior leaders and lead cross-functional teams to deliver measurable business results.
• Demonstrated leadership across brand marketing, PR, social media, content, partnerships and sales with a track record of integrated strategies.
• High level of initiative, sound judgment, and strategic thinking.
• Proven ability to build collaborative relationships across diverse teams and stakeholders.
• Commitment to fostering an inclusive workplace and working with people from diverse backgrounds.
• Advanced proficiency in Microsoft Office, especially Excel and PowerPoint.

Responsibilities

• Lead the development and execution of Six Flags Over Texas annual marketing strategy, including ticket sales, season passes, communications, and promotions to drive attendance, revenue, and EBITDA.
• Lead PR, communications, social media, and content strategies with the regional Support Center to build brand relevance and engage audiences.
• Develop, present, and communicate annual strategic marketing plans, roadmaps, and integrated campaigns to stakeholders and executive leadership.
• Lead, coach, and develop the park's marketing and sales teams for high performance and measurable results.
• Partner with Support Center teams to identify new attendance and revenue growth sources through integrated marketing and pricing strategies, partnerships, events and group sales.
• Oversee the park's brand strategy, advertising, creative development, and media planning with agency partners.
• Lead pricing strategy and admission product recommendations in collaboration with Revenue Management.
• Monitor business performance through forecasting, reporting, and trend analysis; adjust strategies as needed.
• Advise the Park President on opportunities for new attractions, guest experiences, products, and marketing initiatives.
• Negotiate and execute partnerships, sponsorships, and guest experience initiatives that support business objectives.
• Manage admissions revenue and budgets for marketing, advertising, and labor; build strong financial stewardship.
• Represent Six Flags Over Texas within tourism, hospitality, and attractions industries among community organizations and partners.

Skills

Leadership

Communication

Presentation skills

Analytical thinking

Financial planning

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Advertising/Communications

Tools

Excel

PowerPoint

MS Office

Job description

Six Flags Over Texas in Arlington, TX seeks a Marketing and Sales Director to provide strategic leadership across marketing, communications, PR, social media and sales, driving attendance and revenue while elevating the park’s brand and guest experience.

The role partners with Park President and Support Center to identify opportunities, guide integrated strategies, and develop a high-performing marketing and sales team committed to inclusive leadership and measurable results.