Growth & Revenue Marketing Director

Six Flags; Arlington (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

Six Flags Over Texas is seeking a Marketing and Sales Director to provide strategic leadership across marketing, communications, public relations, social media and sales, driving attendance and admissions revenue. The role works closely with the Park President and Support Center to grow the business, strengthen the park’s brand, and elevate the guest experience.

The director will lead the development of annual marketing plans, pricing strategies, and integrated campaigns while coaching a

Qualifications

• Bachelor's degree in Business, Marketing, Advertising, Communications, or related field.
• 10+ years of progressive leadership experience in marketing, sales, or a related discipline.
• Strong leadership, communication, presentation, analytical, and financial planning skills.
• Demonstrated ability to develop strategic plans, influence senior leaders, and lead cross-functional teams to deliver measurable business results.
• Demonstrated leadership across brand marketing, public relations, social media, content, partnerships and sales.

Responsibilities

• Lead development and execution of Six Flags Over Texas marketing strategy, driving attendance and revenue.
• Oversee public relations, communications, social media and content strategies to build brand relevance.
• Present annual strategic marketing plans and roadmaps to Support Center and leadership.
• Develop and coach the park's marketing and sales teams for high performance.
• Partner with Support Center to identify new sources of attendance and revenue growth.
• Oversee park brand strategy, advertising, creative development, and media planning.
• Lead pricing strategy and admission product recommendations with Revenue Management.
• Monitor performance via forecasting, reporting, and trend analysis and adjust accordingly.
• Serve as strategic advisor to Park President on opportunities for growth.
• Negotiate partnerships and sponsorships aligned with business objectives.
• Manage admissions revenue and marketing budgets with financial stewardship.
• Represent Six Flags Over Texas with industry partners and stakeholders.

Skills

Leadership

Strategic thinking

Communication

Analytical skills

Financial planning

Cross-functional collaboration

Microsoft Office (Excel, PowerPoint)

Education

Bachelor's degree in Business, Marketing, Advertising, Communications, or related field

Tools

Excel

PowerPoint

Job description

Six Flags Over Texas is seeking a Marketing and Sales Director to provide strategic leadership across marketing, communications, public relations, social media and sales, driving attendance and admissions revenue. The role works closely with the Park President and Support Center to grow the business, strengthen the park’s brand, and elevate the guest experience.

The director will lead the development of annual marketing plans, pricing strategies, and integrated campaigns while coaching a