Marketing Research and Data Analyst

Lawrence Group; St. Louis (MO); Hybrid; USD 75,000 - 95,000; Full time

Job summary

A leading development consortium in St. Louis is seeking a Marketing Research and Data Analyst to provide analytical insights and support strategic initiatives. Ideal candidates will have a minimum of 5 years' experience and a degree in a relevant field. Responsibilities include data analysis, market research, and collaboration with marketing teams. This full-time role offers a hybrid work environment with flexibility, along with minimal travel expectations.

Qualifications

• 5+ years of experience in marketing research and data analysis, especially in architecture or construction.
• Strong analytical and critical thinking skills.
• Familiarity with CRM systems.

Responsibilities

• Analyze data to inform growth strategies.
• Conduct market research and focus on emerging trends.
• Collaborate with marketing to develop data-driven strategies.

Skills

Data analysis

Statistical analysis

Market research methodologies

Excellent communication

Critical thinking

Attention to detail

Education

Bachelor’s degree in Marketing, Business, or Statistics

Tools

Excel

Tableau

Google Analytics

Deltek VantagePoint

Job description

Marketing Research and Data Analyst

New + Found, Lawrence Group, & Integrate Construction, a development, design and construction consortium, is seeking a data-driven professional to provide analytical insights and strategic support across its three‑business enterprise. The role combines advanced data analytics and market research expertise to uncover insights, identify trends, and measure performance. As the subject‑matter expert in maintaining and optimizing CRM data integrity, this position ensures that client and market information is accurate, actionable, and strategically leveraged to advance the firm’s goals.

Core Values

• Legendary: We strive to be legendary, from the service we provide to our impact on the community.
• Innovation: We’re driven by ideas and creativity. We take calculated risks and embrace opportunities.
• Growth: We seek sustainable growth for our clients, our organization, and our employees.
• Heart: We lead with heart. We celebrate, appreciate, and care for each other.
• Trust: We rely on trust to pursue excellence. We speak honestly, act transparently, and honor our commitments.

Responsibilities

Data and CRM Analysis

• Work closely with the Market Leaders to collect, organize, and analyze data from marketing, sales, and client activities to identify patterns and insights that inform growth strategies.
• Serve as the subject matter expert in maintaining and optimizing the integrity, accuracy, and consistency of data within the VantagePoint CRM system.
• Support and refine client personas based on market and performance data to support targeted business and marketing initiatives.
• Build and maintain dashboards and reports in VantagePoint to visualize key trends, performance metrics, and actionable insights for leadership decision‑making.
• Translate data findings into clear, data‑driven recommendations that enhance client experience and support overall firm strategy.

Market Research and Strategy Support

• Work closely with Executive Leadership to conduct comprehensive market research to identify current and emerging trends in the architecture, development, and construction industries with an immediate focus in St. Louis, MO, Texas, Florida, & New York.
• Analyze competitors and market dynamics to identify opportunities and threats.
• Gather information on potential clients, their preferences, and needs.
• Monitor regulatory changes and industry news affecting the architecture sector.
• Support the marketing team in tracking and analyzing the marketing efforts and strategies of competitors in the applicable industries.
• Identify competitive advantages and areas for improvement.
• Provide insights to help the company differentiate itself effectively.
• Partner with internal stakeholders for project‑related work including but not limited to post‑project surveys and analysis.

Marketing Strategy Support

• Collaborate with the marketing team to develop data‑driven marketing strategies and campaigns.
• Assist in setting marketing goals, KPIs, and performance metrics.
• Monitor and report on the effectiveness of marketing initiatives.

Required Qualifications

• Bachelor’s degree in marketing, Business, Statistics, or a related field. A master's degree is a plus.
• 5+ years of proven experience in marketing research and data analysis, preferably in the architecture or construction industry.
• Proficiency in data analysis tools and software (e.g., Excel, Tableau, Google Analytics).
• Strong understanding of statistical analysis and data visualization techniques.
• Strong analytical and critical thinking skills.
• Knowledge of market research methodologies.
• Excellent communication and presentation skills.
• Attention to detail and ability to work independently.
• Familiarity with CRM systems and marketing automation tools is advantageous, particularly Deltek VantagePoint.

Preferred Qualifications

• General understanding of the AEC industry (nationally and across all markets) and the sales cycle across the country.

Other Details

Supervisory Responsibility: This is not a supervisory position.

This job operates in a professional office environment with hybrid schedule capability. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Demands: This position requires no minimum ability to lift, bend or stand.

Position Type and Expected Hours of Work: This is a full‑time position, with a minimum expectation of 40 hours per week. Hours are flexible.

Travel: Minimal travel is expected for this position.

Reporting: This position will report to the Managing Director of Business Services.