Marketing Representative

McGregor PACE; Akron (OH); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health benefits

Health Savings Account

Paid time off

Holidays (7)

403(b) retirement plan with employer  

Flexible work arrangements

Professional development

Job summary

McGregor PACE is seeking a Marketing Representative in the Akron area to grow our program and build referral relationships with hospitals, clinics, and senior services. You will lead outreach, deliver presentations, and guide families from first contact to enrollment, while meeting referral and enrollment targets.

The role emphasizes field-facing activities, collaboration with partners, and adherence to PACE regulations, with opportunities for professional development and a strong local impact.

Qualifications

• High school diploma or associate degree required; bachelor's degree in marketing or related field preferred.
• Proven experience in marketing, sales, or customer engagement.
• Healthcare/senior services or referral development experience preferred.
• Strong communication, negotiation, and presentation skills.
• Ability to work independently in the field and as part of a team.
• Flexible, energetic, reliable, and goal-oriented.
• Collaborative approach with colleagues at all levels.
• CRM experience is a plus.
• Valid driver’s license and reliable transportation for local travel.

Responsibilities

• Build and maintain referral relationships with hospitals, SNFs, assisted living, group homes, senior centers, and other service providers.
• Call on referral sources and deliver presentations explaining McGregor PACE and referrals.
• Follow up on leads, guiding prospective participants and families from contact to enrollment.
• Schedule and conduct community outreach and events promoting McGregor PACE; represent at trade shows and networking events.
• Execute the sales plan and meet or exceed referral and enrollment goals.
• Generate new leads and develop referral relationships across the Akron area.
• Keep accurate, timely records of activity and prospecting in our CRM.
• Build lasting relationships with participants, families, and community partners.
• Follow all PACE marketing regulations (42 CFR 460.82).

Skills

Communication skills

Negotiation

Presentation skills

Independent work

Team collaboration

CRM experience

Driver's license

Education

HS diploma or AA

Bachelor's degree preferred

Tools

CRM system

Job description

McGregor PACE (Program of All-Inclusive Care for the Elderly) gives seniors an alternative to nursing home placement: coordinated care and support that let them keep living at home, in their own community.

We're looking for a results-driven Marketing Representative to grow McGregor PACE in the Akron area. You'll build the referral relationships and community presence that connect older adults and their families with our program. If you're a relationship builder who likes being out in the community and is motivated by goals, this role is for you.

What you'll do

• Build and maintain referral relationships with hospitals, skilled nursing facilities, assisted living communities, group homes, senior centers, and other service providers.
• Call on referral sources and deliver presentations that explain who McGregor PACE serves and how to refer.
• Follow up on every lead and inquiry, guiding prospective participants and their families from first contact through enrollment.
• Schedule and conduct community outreach and events promoting McGregor PACE, and represent us at trade shows and networking functions.
• Execute the sales plan and meet or exceed referral and enrollment goals.
• Generate new leads and open new referral relationships across the Akron area.
• Keep accurate, timely records of all activity and prospecting in our CRM.
• Build lasting relationships with participants, families, and community partners.
• Follow all PACE marketing regulations (42 CFR 460.82).

What you bring

• High school diploma or associate degree required; bachelor's degree in marketing, business, or a related field preferred.
• Proven experience in marketing, sales, or customer engagement.
• Experience in healthcare, senior services, or referral development preferred.
• Strong communication, negotiation, and presentation skills.
• The ability to work independently in the field and as part of a team.
• Flexibility, energy, reliability, and the ability to prioritize toward goals.
• A collaborative approach with colleagues at every level.
• Experience with a customer relationship management (CRM) system is a plus.
• Valid driver's license and reliable transportation for local travel.

What we offer

• Competitive salary and quality-based bonus pay
• Health benefits and a Health Savings Account
• Paid time off, sick time, and 7 paid holidays
• 403(b) retirement plan with employer match
• Flexible work arrangements and professional development support