Marketing Coordinator

University of Michigan; Michigan; Hybride; USD 52 000 - 66 000; Plein temps

Résumé du poste

University of Michigan’s NAME program seeks a Marketing Coordinator to support marketing, communications, and outreach for the U-M Maritime Institute and the Department of Naval Architecture and Marine Engineering (NAME). The role splits between the Institute and the Department, driving campaigns, digital content, student recruitment, events, and stakeholder engagement.

Working with institute directors, faculty, students, staff, and partners, you will develop campaigns, manage digital content,

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Higher Education Administration, Business Administration, or a related field.
• Excellent written, verbal, and interpersonal communication skills.
• Experience managing social media platforms, websites, email marketing systems, and digital communications.

Responsabilités

• Develop and implement marketing campaigns across digital, print, social media, and email platforms.
• Create, edit, and schedule marketing content, newsletters, student stories, alumni features, and promotional materials.
• Coordinate development and distribution of internal and external communications materials.
• Maintain and update department websites, digital content, social media accounts, and marketing databases.
• Monitor and analyze marketing performance metrics and provide recommendations for improvement.
• Develop visual and written content highlighting student success, faculty research, alumni achievements, and initiatives.
• Collaborate with engineering communications teams to align messaging and branding.
• Support undergraduate and graduate student recruitment initiatives and events.

Connaissances

Social media management

Website management

Email marketing

Content creation

Strong communication

Formation

Bachelor's degree

Outils

Content management systems

Microsoft Office Suite

Description du poste

Who We Are

At Michigan Engineering, we develop the talent and technologies that move society forward and serve our state and national interests. Through discovery and innovation, we create the foundational knowledge and practical technologies to solve not only today's most pressing challenges, but also power industries and change lives. Our programs and community are designed to promote personal well-being and achievement - enabling everyone to unlock their potential and contribute with confidence.

Mission Statement

The Department of Naval Architecture and Marine Engineering at the University of Michigan, Ann Arbor, was started in 1879 with an act of Congress authorizing a Navy officer to teach "steam engineering and iron shipbuilding." Since this modest beginning, NAME has grown into a worldwide leader in education and research, with 25 faculty members and 11 staff members, serving our undergraduate and graduate students and a network of some 3,000 living alumni. Our department continues to develop engineers and technology to advance the state-of-the-art systems operating in the marine environment. The department's students and faculty engage in a wide range of research, with specialists working in hydrodynamics; marine and offshore structures; dynamics, control, and marine system integration; robotics and autonomy; yacht design; design, production, and management; marine renewable energy; and structural and hydro-acoustics. The Department has access to outstanding computational resources and the experimental facilities of the Marine Hydrodynamics Laboratory, including its large physical modeling basin, which is a vital resource.

Job Summary

The Marketing Coordinator will support and coordinate marketing, communications, and outreach activities for the U-M Maritime Institute and the Department of Naval Architecture and Marine Engineering (NA&ME), with the position split between the Institute and the Department. The U-M Maritime Institute is being established through a five-year Strategic Initiative Fund award to position the University of Michigan as the national leader driving America's maritime revitalization through maritime innovation, technology development at speed and scale, and holistic workforce development.

Working in coordination with the Institute Directors, department leadership, faculty, students, staff, and external partners, this role will support the Institute's and Department's strategic communications, marketing, outreach, student recruitment initiatives, event planning, and engagement activities. The position plays an important role in enhancing the visibility and impact of the U-M Maritime Institute and one of the nation's leading naval architecture and marine engineering programs, while supporting recruitment and engagement efforts for undergraduate and graduate students, industry partners, and other key stakeholders.

The successful candidate will develop and implement marketing campaigns, manage digital communications and social media content, coordinate student recruitment and outreach activities, and provide communications and operational support for departmental and Institute initiatives and events.

Responsibilities*

Marketing and Communications

• Develop and implement comprehensive marketing campaigns across digital, print, social media, and email platforms.
• Create, edit, and schedule marketing content, newsletters, student stories, alumni features, and promotional materials.
• Coordinate the development and distribution of internal and external communications materials.
• Maintain and update department websites, digital content, social media accounts, and marketing databases.
• Monitor and analyze marketing performance metrics and provide recommendations for continuous improvement.
• Develop visual and written content highlighting student success, faculty research, alumni achievements, and departmental initiatives.
• Collaborate with the College of Engineering communications teams to align messaging and branding efforts.

Student Recruitment and Enrollment Initiatives

• Support undergraduate and graduate student recruitment efforts.
• Coordinate recruitment events, including Engineering and industry career fairs, graduate recruitment events, information sessions and webinars, campus visit programs, prospective student open houses, and admitted student events.
• Develop recruitment strategies to increase awareness of the NAME program among prospective students.
• Track and analyze recruitment metrics, enrollment trends, applicant conversion rates, and event participation data.
• Create reports and recommendations to improve undergraduate and graduate recruitment outcomes.
• Maintain relationships with prospective students, admitted students, alumni ambassadors, industry partners, and academic departments.
• Assist with recruitment outreach campaigns targeting domestic and international student populations.

Events and Engagement

• Assist with planning and execution of departmental events, seminars, alumni engagement activities, industry partner events, and student programs.
• Coordinate logistics, including event promotion, registration, communications, catering, travel arrangements, and post-event assessment.
• Support faculty and staff with special projects and strategic initiatives.

Administrative and Financial Support

• Process travel and hosting reimbursements in accordance with University policies.
• Perform P-Card reconciliation and financial documentation as needed.
• Assist with purchasing, vendor coordination, and event-related financial transactions.
• Maintain records and documentation supporting departmental operations.
• Provide general administrative support for departmental initiatives and activities.

Required Qualifications*

• Bachelor's degree in Marketing, Communications, Public Relations, Higher Education Administration, Business Administration, or a related field.
• Excellent written, verbal, and interpersonal communication skills.
• Experience managing social media platforms, websites, email marketing systems, and digital communications.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency with Microsoft Office Suite and digital content management systems.

Desired Qualifications*

• Experience in higher education marketing, communications, admissions, or student recruitment.
• Knowledge of analytics tools, CRM systems, and email marketing platforms.
• Experience coordinating events and recruitment programs.
• Familiarity with graphic design software and content creation tools.
• Experience analyzing enrollment, recruitment, or marketing performance metrics.

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes .

U-M EEO Statement

The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.