Marketing Programs Manager - Lab Support

Stryker; Phoenix (AZ); On-site; USD 85,000 - 129,000; Full time

Job summary

Stryker is seeking an experienced marketing professional to develop and execute advertising and patient/healthcare professional campaigns that strengthen the Stryker brand. You will coordinate lab support when needed and partner with management to deliver ROI-driven initiatives across multiple channels.

Responsibilities include stakeholder relationship management, timeline and budget control, and training the sales team on initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field is required; Master’s in Business Administration or Marketing preferred.
• 5+ years of marketing/communications experience.
• Strong interpersonal and relationship management skills.
• Excellent verbal communication in groups and one-on-one, plus strong written communication.
• Experience developing direct-to-consumer campaigns across multiple media.
• Ability to leverage metrics to optimize campaigns.
• Experience managing sponsorships and partnerships.
• Healthcare or regulated industry experience is a plus.
• Ability to influence and guide cross-functional teams.
• Ability to develop and execute marketing plans aligned with broader goals.
• Experience with labs strongly preferred.

Responsibilities

• Develop and execute advertising and marketing plans.
• Build and maintain relationships with key stakeholders (doctors, nurses, customers).
• Coordinate processes and tools; advocate for standard processes.
• Set production timelines and budgets.
• Monitor projects for on-time, on-target delivery within budget and regulatory compliance.
• Provide strategic communications support to project initiators.
• Prepare materials and present at events and meetings.
• Research market data and feedback for competitive intelligence.
• Collaborate with sales and surgeons to validate strategies.
• Represent Marketing or HCI at regional activities and events.
• Train sales teams on corporate and regional initiatives.
• Support product launches with cross-divisional cooperation.
• Execute campaigns with Product Managers, sales teams and field marketing.
• Develop metrics to demonstrate ROI and report results to leadership.
• Create and test consumer campaigns and marketing materials.
• Manage creative, activation, fulfillment and call center resources.
• Perform other office and administrative tasks as needed.

Skills

Interpersonal skills

Verbal communication

Written communication

Direct-to-consumer campaigns

Campaign metrics

Sponsorships & partnerships

Cross-functional leadership

Healthcare industry experience

Labs experience

Strategic marketing planning

Education

Bachelor’s degree in Marketing/Communications

Master’s degree in MBA/Marketing

Job description

Stryker is seeking an experienced marketing professional to develop and execute advertising and patient/healthcare professional campaigns that strengthen the Stryker brand. You will coordinate lab support when needed and partner with management to deliver ROI-driven initiatives across multiple channels.

Responsibilities include stakeholder relationship management, timeline and budget control, and training the sales team on initiatives.