Program Manager - Healthcare Marketing & Brand Growth

Stryker; Arizona; On-site; USD 85,000 - 129,000; Full time

Job summary

Stryker is seeking a marketing professional to develop and execute advertising and marketing plans targeting patients and healthcare professionals, with onsite work flexibility in the United States. You will provide lab support and coordinate activities across management, field sales and surgeons to ensure programs are implemented effectively.

The role involves collaboration with product managers, marketing teams and regional activities, with a travel percentage of about 10%.

Responsibilities

• Partner with management to develop, support, coordinate and execute marketing initiatives and communication activities.
• Identify, build and maintain strong working relationships with key individuals in customer/ industry organizations (e.g., doctors, nurses, etc.).
• Work with management to understand and employ established processes and tools; serve as advocate for key processes and programs.
• Establish realistic production timelines and budgets.
• Monitor projects to ensure that they are delivered on time, on target, within budget and in compliance with legal and regulatory requirements.
• Provide strategic communications support to project initiators.
• Prepare program materials, present and communicate with participants at events and group meetings.
• Research and analyze market data and customer feedback to obtain competitive intelligence.
• Collaborate with field sales management and consulting surgeons to validate, deliver and evaluate marketing strategies and programs.
• Represent Marketing, Sales or HCI team at all regional sales/marketing activities, including Company-sponsored events and association meetings.
• Train sales organization on all corporate and regional marketing initiatives and tools that will enhance their ability to achieve annual sales objectives.
• Partner with other divisional departments to support high impact launches on new products.
• Execute marketing plans that help grow the Stryker brand in close cooperation with Product Managers (U.S and OUS), sales force and HCI.
• Collaborate with product marketing, field marketing, marketing communications and sales teams to ensure flawless execution of programs.
• Develop metrics to demonstrate ROI.
• Communicate program results to the senior leadership and the organization.
• Develop, test and implement consumer campaigns and marketing materials.
• Manage internal and external creative, activation, fulfillment and call center resources.Insert detailed job description here.
• Other office and administrative tasks as needed.

Job description

Stryker is seeking a marketing professional to develop and execute advertising and marketing plans targeting patients and healthcare professionals, with onsite work flexibility in the United States. You will provide lab support and coordinate activities across management, field sales and surgeons to ensure programs are implemented effectively.

The role involves collaboration with product managers, marketing teams and regional activities, with a travel percentage of about 10%.