Marketing Programs & Events Strategist

Horner-; St. Louis (MO); On-site; USD 70,000 - 90,000; Full time

Job summary

Horner & Shifrin, Inc. is seeking a Marketing Programs & Events Manager in Saint Louis, MO to lead planning, execution, and evaluation of firm marketing programs including conferences, client events, internal gatherings, and awards submissions.

The role requires 5+ years of experience and involves coordinating with Brand & Content, Pursuits, and Business Development to drive demand, visibility, and growth across markets.

Qualifications

• Five plus years in marketing, events, or program management, including direct ownership of an event or program calendar.
• Demonstrated ability to manage multiple concurrent projects against competing deadlines and deliver complex programs without dedicated staff support.
• Demonstrated ability to secure commitment from senior leaders and subject matter experts without direct authority over them.
• Proficiency with Microsoft 365, CRM, and project management tools; Deltek Vantagepoint experience preferred.
• Experience in engineering/architecture/construction or professional services environments with a seller-doer culture preferred.
• Familiarity with AEC industry associations, conferences, and award programs; experience supporting M&A integration or new office/market launch preferred.
• Must possess a valid driver’s license and pass a background check.

Responsibilities

• Build and maintain the firmwide annual event calendar and portfolio with rationale tied to market strategy and results.
• Define objectives and staffing with leaders before events to ensure attendee goals and success metrics.
• Own end-to-end event execution: registration, exhibit space, logistics, collateral, staffing, and on-site management.
• Establish consistent pre-, at-, and post-event protocols with Pursuits and Business Development teams, including lead capture and CRM handoff.
• Coordinate logistics with vendors and venues, and submit expenditures for review per purchasing procedures.
• Maintain the firmwide sponsorship portfolio with annual renewal and total spend overview.
• Plan and execute client-facing events such as groundbreakings, ribbon-cuttings, open houses.
• Report performance by event and adjust the portfolio annually; lead GTM for new office/market launches and service line rollouts.
• Lead acquisition integration marketing; execute brand transition plans and communications sequencing.
• Produce charters for major initiatives, maintain status views, and summarize deliverables on close.
• Coordinate with Brand & Content for brand standards, content, and design support with defined deliverables.

Job description

Horner & Shifrin, Inc. is seeking a Marketing Programs & Events Manager in Saint Louis, MO to lead planning, execution, and evaluation of firm marketing programs including conferences, client events, internal gatherings, and awards submissions.

The role requires 5+ years of experience and involves coordinating with Brand & Content, Pursuits, and Business Development to drive demand, visibility, and growth across markets.