Marketing Programs & Experience Manager

Horner-; St. Louis (MO); On-site; USD 70,000 - 90,000; Full time

Job summary

Horner & Shifrin, Inc. is seeking a Marketing Programs & Events Manager in Saint Louis, MO to lead planning, execution, and evaluation of firm marketing programs including conferences, client events, internal gatherings, and awards submissions.

The role requires 5+ years of experience and involves coordinating with Brand & Content, Pursuits, and Business Development to drive demand, visibility, and growth across markets.

Qualifications

• Five plus years in marketing, events, or program management, including direct ownership of an event or program calendar.
• Demonstrated ability to manage multiple concurrent projects against competing deadlines and deliver complex programs without dedicated staff support.
• Demonstrated ability to secure commitment from senior leaders and subject matter experts without direct authority over them.
• Proficiency with Microsoft 365, CRM, and project management tools; Deltek Vantagepoint experience preferred.
• Experience in engineering/architecture/construction or professional services environments with a seller-doer culture preferred.
• Familiarity with AEC industry associations, conferences, and award programs; experience supporting M&A integration or new office/market launch preferred.
• Must possess a valid driver’s license and pass a background check.

Responsibilities

• Build and maintain the firmwide annual event calendar and portfolio with rationale tied to market strategy and results.
• Define objectives and staffing with leaders before events to ensure attendee goals and success metrics.
• Own end-to-end event execution: registration, exhibit space, logistics, collateral, staffing, and on-site management.
• Establish consistent pre-, at-, and post-event protocols with Pursuits and Business Development teams, including lead capture and CRM handoff.
• Coordinate logistics with vendors and venues, and submit expenditures for review per purchasing procedures.
• Maintain the firmwide sponsorship portfolio with annual renewal and total spend overview.
• Plan and execute client-facing events such as groundbreakings, ribbon-cuttings, open houses.
• Report performance by event and adjust the portfolio annually; lead GTM for new office/market launches and service line rollouts.
• Lead acquisition integration marketing; execute brand transition plans and communications sequencing.
• Produce charters for major initiatives, maintain status views, and summarize deliverables on close.
• Coordinate with Brand & Content for brand standards, content, and design support with defined deliverables.

Job description

Position:Marketing Programs & Events Manager

Location: Saint Louis, MO

Job Id:155

# of Openings:1

Horner & Shifrin is seeking a Marketing Programs & Experience Manager to support the firm’s business development and marketing efforts. This role leads the planning, execution, and evaluation of the firm’s marketing programs, including conferences, client events, internal gatherings, award submissions, and cross-functional initiatives with defined objectives and timelines. This position requires 5+ years of experience.

POSITION RESPONSIBILITIES/DUTIES:

• Build and maintain the firmwide annual event calendar and recommend the event portfolio with rationale tied to market strategy and prior-year results.
• Work with Business Unit Leaders and Regional Managers to define objectives and staffing before the firm commits: who is attending, who they are there to meet, and what success looks like.
• Own execution end-to-end: registration, exhibit space, booth logistics, collateral and promotional inventory, staffing plans, and on-site management when required.
• Establish a consistent pre-event, at-event, and post-event protocol with the Pursuits and Business Development teams, including lead capture and CRM handoff within a defined window.
• Coordinate logistics with approved vendors and venues, and submit related expenditures for review and approval in accordance with firm purchasing procedures.
• Maintain the firmwide sponsorship portfolio with an annual renewal review and a single view of total committed spend.
• Plan and execute client-facing project events: groundbreakings, ribbon-cuttings, open houses, and project milestone celebrations.
• Report performance by event and recommend annual adds, cuts, and reallocations.
• Lead go-to-market execution for new office and market launches and new service line or capability rollouts: rollout of positioning and capability messaging developed with Brand & Content, launch collateral, internal enablement, and market announcements.
• Lead acquisition integration marketing: execute the brand transition plan defined with Brand & Content, employee and client communications sequencing, collateral conversion, and digital and directory updates.
• Produce a charter for each major initiative — scope, objectives, milestones, dependencies, and named owners across functions; maintain a high-level status view; and close each initiative with a summary of what was delivered and what carries forward.
• Maintain a single prioritized view of active initiatives and bring capacity conflicts to the Interim CMO for resequencing, as appropriate.
• Plan and execute firmwide and office-level internal events: all-staff meetings, employee-owner and ESOP milestones, anniversaries, and culture and holiday programming.
• Coordinate with Brand & Content on employer brand messaging, and track participation and feedback to adjust the portfolio over time.
• Own the firmwide awards calendar across segment, project, employer, and individual programs.
• Recommend an annual submission slate based on strategic fit and likelihood of winning.
• Manage submission production, drawing technical content from project teams and narrative and visual support from Brand & Content.
• Own the speaking and conference abstract calendar: track calls for abstracts and presentations, secure submissions from technical staff against deadlines, and coordinate presentation support with Brand & Content.
• Route wins and speaking placements to Pursuits and Brand & Content for use in proposal content, client communications, announcements, and recruiting material.
• Coordinate with Brand & Content for brand standards, content, and design support, requesting shared team capacity with adequate lead time and defined deliverables.
• Coordinate with the Pursuits team so event, award, and initiative work supports rather than collides with active proposal deadlines.
• Contribute to marketing team planning, budgeting, and reporting cycles.
• Perform other duties as assigned.

POSITION REQUIREMENTS:

• Five plus years in marketing, events, or program management, including direct ownership of an event or program calendar.
• Demonstrated ability to manage multiple concurrent projects against competing deadlines, and to deliver complex programs without dedicated staff support.
• Demonstrated ability to secure commitment from senior leaders and subject matter experts without direct authority over them.
• Proficiency with Microsoft 365, CRM, and project management tools. Deltek Vantagepoint experience preferred.
• Experience in engineering, architecture, construction, or another professional services environment with a seller-doer culture, preferred.
• Familiarity with AEC industry associations, conferences, and award programs, and experience supporting M&A integration or a new office or market launch, preferred.
• Must possess a valid driver’s license
• Must complete a background check

EDUCATIONAL REQUIREMENTS:

Bachelor’s degree in marketing, communications, business, event management, or a related field, or equivalent experience.

SALARY RANGE:

Horner & Shifrin, Inc. offers a comprehensive total rewards package and is committed to fair, competitive, market-based compensation. The target salary range for this position is $70,000-$90,000. Compensation for the successful candidate will be based on the candidate’s particular combination of knowledge, skills, competencies, experience, and geographic location.

Why come work for us? Horner & Shifrin is a 100% employee-owned company that employs the best people and provides them with challenging projects and a work environment that fosters growth, innovation, and personal satisfaction. The St. Louis Post-Dispatch has recognized us as a Top Workplace from 2017 to 2026. We offer a wide variety of benefits, such as flexible schedules, casual dress, company-sponsored activities, domestic partner benefits, paid parental leave, and an Employee Stock Ownership Plan. To learn more about us, please check out our website at www.hornershifrin.com

Horner & Shifrin is a Federal Contractor, Equal Opportunity Employer M/F/Disability/Veteran.

If you are an individual with a disability and require reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Human Resources at 314-531-4321 for assistance.