Strategic Brand Events Lead

McGuireWoods LLP; Washington (District of Columbia); On-site; USD 110,000 - 160,000; Full time

Job summary

McGuireWoods LLP is seeking a Strategic & Brand Events Manager to plan, develop, and execute marquee conferences, client programs, and brand experiences. This role balances strategic thinking with hands-on execution and requires delivering high-caliber events that strengthen client relationships and the firm's brand.

The ideal candidate will lead cross-functional teams, manage complex programs, and work closely with leadership, attorneys, business development, marketing, and external partners to

Qualifications

• Bachelor's degree and eight+ years of relevant event management experience, preferably within Am Law 100 law firm or professional services.
• Experience leading end-to-end planning for marquee conferences, client programs, regional events, and brand experiences.
• Strong organizational, project management, and multitasking abilities; excellent written/verbal/interpersonal communication.

Responsibilities

• Lead end-to-end planning and execution of marquee conferences, client programs, regional events and brand experiences.
• Collaborate with attorneys and Business Development teams to develop event strategies, programming, and audience engagement.
• Oversee venues, accommodations, catering, AV, registration, signage and on-site operations.
• Manage budgets, vendor sourcing, negotiations, cost reconciliation, and financial reporting.
• Evaluate event success through attendance, stakeholder feedback and budget performance.

Skills

Event management

Project management

Budgeting

Vendor management

Stakeholder engagement

Communication

AI tools

Education

Bachelor's degree

Tools

Harvey

Copilot

Job description

McGuireWoods LLP is seeking a Strategic & Brand Events Manager to plan, develop, and execute marquee conferences, client programs, and brand experiences. This role balances strategic thinking with hands-on execution and requires delivering high-caliber events that strengthen client relationships and the firm's brand.

The ideal candidate will lead cross-functional teams, manage complex programs, and work closely with leadership, attorneys, business development, marketing, and external partners to