Marketing Programs & Events Lead

Upwave; New York (NY); On-site; USD 105,000 - 110,000; Full time

Job summary

Upwave is seeking a Marketing Programs Manager to lead planning, coordination, and execution of marketing programs—from events and webinars to campaigns and industry engagement. You will partner with Product Marketing, Sales, Customer Success, and leadership to maximize impact across channels.

The ideal candidate has 5–7 years in marketing with proven experience delivering virtual webinars and in-person events.

Qualifications

• 5–7 years of experience in marketing and events.
• Proven success planning virtual webinars and in-person events.
• Experience with webinar platforms such as Zoom Webinar or similar.
• Experience managing external vendors, agencies, or event partners.
• Strong project management and ownership mentality.
• Excellent written and verbal communication.
• Experience with HubSpot or Salesforce.

Responsibilities

• Plan and execute Upwave’s events and marketing programs.
• Coordinate in-person event logistics and budgets.
• Oversee virtual event logistics including platforms and speakers.
• Manage industry engagement and executive speaking opportunities.
• Maintain marketing calendars and processes.
• Collaborate cross-functionally with Product Marketing, Sales, Customer Success, and leadership.

Skills

Marketing operations

Event marketing

Project management

Cross-functional collaboration

Communication skills

Tools

HubSpot

Salesforce

Job description

Upwave is seeking a Marketing Programs Manager to lead planning, coordination, and execution of marketing programs—from events and webinars to campaigns and industry engagement. You will partner with Product Marketing, Sales, Customer Success, and leadership to maximize impact across channels.

The ideal candidate has 5–7 years in marketing with proven experience delivering virtual webinars and in-person events.