Enterprise Marketing Programs & Events Lead

Liaison Creative; Austin (TX); Remote; USD 70,000 - 110,000; Full time

Job summary

Liaison Creative is seeking a seasoned marketing program professional to drive enterprise-level events and B2B initiatives for a Fortune 50 client. You will own integrated campaigns across events, email, social, content, and advertising, while managing workflows in Workfront and Salesforce data.

You will coordinate webcast and industry conference logistics, write marketing copy, and deliver clear status updates.

Qualifications

• 5+ years of marketing experience in project, event, program, or production management.
• B2B marketing experience in an enterprise environment is a plus.
• Integrated marketing across channels including events, email, social, content, and ads.
• Ability to draft marketing copy and think clearly on the page.
• Track multiple projects, stay organized, and keep initiatives on schedule.
• Comfort with reporting and data-driven decision making.

Responsibilities

• Own the tactical execution of integrated campaigns across events, email, social, content and advertising.
• Manage requests and workflow in Workfront; maintain Salesforce campaign data.
• Coordinate event logistics for webcasts and conferences, timelines, vendors and sponsorships.
• Write and edit ad copy, email copy, and other short form marketing content.
• Build schedules, provide status updates, and juggle multiple high-priority initiatives.
• Develop relationships with senior leaders and cross-functional teams while working remotely.
• Assist with prioritization when plans change and ensure quality checks on emails and content.
• Pull metrics, analyze results and present clear PowerPoint reporting.
• Support budget tracking and the admin details that keep campaigns running.

Skills

Marketing project management

Strong writing skills

Cross-functional collaboration

Budget tracking & reporting

Tools

Workfront

Salesforce

Microsoft Office Suite

Martech platforms

Job description

Liaison Creative is seeking a seasoned marketing program professional to drive enterprise-level events and B2B initiatives for a Fortune 50 client. You will own integrated campaigns across events, email, social, content, and advertising, while managing workflows in Workfront and Salesforce data.

You will coordinate webcast and industry conference logistics, write marketing copy, and deliver clear status updates.