Marketing Programs Manager

Upwave; New York (NY); On-site; USD 105,000 - 110,000; Full time

Job summary

Upwave is seeking a Marketing Programs Manager to lead planning, coordination, and execution of marketing programs—from events and webinars to campaigns and industry engagement. You will partner with Product Marketing, Sales, Customer Success, and leadership to maximize impact across channels.

The ideal candidate has 5–7 years in marketing with proven experience delivering virtual webinars and in-person events.

Qualifications

• 5–7 years of experience in marketing and events.
• Proven success planning virtual webinars and in-person events.
• Experience with webinar platforms such as Zoom Webinar or similar.
• Experience managing external vendors, agencies, or event partners.
• Strong project management and ownership mentality.
• Excellent written and verbal communication.
• Experience with HubSpot or Salesforce.

Responsibilities

• Plan and execute Upwave’s events and marketing programs.
• Coordinate in-person event logistics and budgets.
• Oversee virtual event logistics including platforms and speakers.
• Manage industry engagement and executive speaking opportunities.
• Maintain marketing calendars and processes.
• Collaborate cross-functionally with Product Marketing, Sales, Customer Success, and leadership.

Skills

Marketing operations

Event marketing

Project management

Cross-functional collaboration

Communication skills

Tools

HubSpot

Salesforce

Job description

Upwave: The Brand Outcomes Measurement Platform

Upwave is a leading measurement company entirely focused on measuring and optimizing upper funnel campaigns.. The world’s leading advertisers, agencies, and media partners trust Upwave’s robust, AI-driven platform to bring science to the top of the funnel.

With Upwave, marketers maximize the effectiveness of brand spend. Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform with cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more.

We’re a profitable, growth-stage company backed by leading venture investors (Y Combinator, Uncork Capital, Bloomberg Beta, Initialized Capital, PivotNorth, Ridge Ventures, Industry Ventures, Conductive Ventures,) and leading AdTechfounders & CEOs.

We’re a humble but ambitious team that takes its work seriously but never ourselves. Come join us.

As Marketing Programs Manager, you will play a pivotal role on the Upwave Marketing team. The ideal candidate is a proactive marketer who enjoys bringing ideas to life through exceptional execution. This role is responsible for planning, coordinating, and executing Upwave’s marketing programs—from events and webinars to campaigns and industry engagement—while ensuring marketing initiatives are delivered consistently and effectively. You’ll partner closely with Product Marketing, Sales, Customer Success, Executive Leadership, and external partners to maximize the impact of every marketing initiative.

What you will do:

Marketing Programs & Events

• Own the planning and execution of Upwave’s virtual and in-person events, webinars, conferences, sponsorships, executive speaking engagements, and other marketing programs.
• Manage all in-person event logistics–for both Upwave-owned and ad tech industry events–including vendors, budgets, third-party participation, timelines, promotional materials, shipping, registrations, travel, and on-site coordination.
• Manage all virtual event logistics including webinar platforms, speaker coordination, registrations, promotions, rehearsals, and live event execution.
• Manage research, earned submissions, and execution for all executive speaking engagements.
• Manage company-wide calendar, attendance, and feedback loop of industry events.
• Identify opportunities to maximize the impact and ROI of marketing programs through thoughtful planning, promotion, and follow-up.

Program Execution

• Support the execution of integrated marketing programs across email, social media, website, and other marketing channels, in partnership with Sales.
• Ensure program assets, timelines, approvals, and stakeholders remain aligned so initiatives launch successfully and on schedule.
• Support product launches and major company initiatives by coordinating cross-functional marketing activities.

Marketing Operations

• Own marketing calendars, project timelines, budgets, vendor relationships, and day-to-day program management across the department.
• Maintain and improve marketing processes, documentation, and operational workflows to increase the efficiency and scalability of the marketing team.
• Help administer marketing technologies and operational tools that support campaign execution, reporting, and team efficiency.

Industry Engagement

• Serve as Marketing’s primary point of contact for trade organizations (CIMM, VAB, etc.), industry memberships (Ad Council), and related partnerships.
• Coordinate Upwave’s participation in industry initiatives and committees, ensuring opportunities are organized, executed, and leveraged effectively across the business.

Cross-Functional Collaboration

• Partner closely with Product Marketing, Sales, Customer Success, Product, and Executive Leadership to ensure marketing initiatives are executed successfully.
• Coordinate cross-functional initiatives while balancing multiple projects, competing priorities, and evolving business needs.

About you:

• You have 5–7 years of experience in marketing, marketing operations, and/or event marketing.
• You have successfully planned and executed both virtual webinars and in-person events.
• You are comfortable managing webinar platforms such as Zoom Webinar or similar technologies.
• You have experience managing external vendors, agencies, or event partners.
• You are an exceptional project manager who enjoys organizing complex initiatives with many moving pieces.
• You take ownership, follow through on details, and can independently drive projects from planning through execution.
• You communicate effectively with internal stakeholders, customers, partners, executives, and external vendors.
• You are highly organized, detail-oriented, and able to balance multiple priorities simultaneously.
• You thrive in a collaborative startup environment where priorities evolve quickly and no two days are exactly alike.
• Experience working in advertising, media, marketing technology, or SaaS.
• Experience with HubSpot, Salesforce, or similar marketing and project management tools.
• Experience supporting executive speaking engagements or industry conferences

Additional Information:

The annual base salary range for this role is $105,000 - $110,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for the new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Upwave is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.