Marketing & Programs Coordinator

Virginia Tech; Abingdon (VA); On-site; USD 22,000 - 25,000; Full time

Job summary

The Administrative and Program Coordinator at Virginia Tech Southwest Center coordinates and implements center usage, client services, and support for programs such as conferences, short courses, training programs, institutes, workshops and other outreach offerings.

The role also promotes programs through digital marketing, website content, social media engagement, and the creation of promotional materials.

Qualifications

• Experience in a higher education setting or hospitality / event coordination environment.
• Demonstrated experience developing, implementing, and managing marketing and social media content across multiple platforms to promote programs, events, services, or organizational initiatives.
• Experience creating digital and print promotional materials using marketing and graphic design tools such as Canva, Adobe Creative Suite, Adobe Campaign, or similar platforms.
• Must have strong technical skills such as word processing, Excel, email, internet navigation, online learning platforms, and audiovisual equipment.
• Excellent organizational skills. Must be able to handle numerous projects and details simultaneously and accurately while prioritizing according to need and schedule.
• Exceptional customer services skills;
• Ability to remain calm under pressure and handle unanticipated changes or emergencies in an effective and professional manner.
• Must be a team player with excellent communication and interpersonal skills.

Responsibilities

• Support daily operations of the Southwest Center based on program needs.
• Serve as the initial contact for faculty, students, clients and participants.
• Create and distribute marketing materials, update website, develop social media content, and provide customer support.
• Provide liaison between students and university units.
• Coordinate program implementation including financial management and vendor management.

Skills

Marketing content development

Social media content management

Interpersonal & customer service

Organizational skills

Team player communication

Education

Bachelor's degree in business or related field

Tools

Canva

Adobe Creative Suite

Adobe Campaign

Excel

Job description

The Administrative and Program Coordinator at Virginia Tech Southwest Center coordinates and implements center usage, client services, and support for programs such as conferences, short courses, training programs, institutes, workshops and other outreach offerings.

The role also promotes programs through digital marketing, website content, social media engagement, and the creation of promotional materials.