Marketing Program Manager — Growth & Campaigns

Apex Systems; Leawood (KS); Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Apex Systems in Leawood, KS is seeking a Program Manager, Marketing to develop and execute marketing strategies that boost guest engagement, product revenue, and profitability. You will lead planning, promotions, merchandising initiatives, and guest programs to increase attachment and spend.

Working cross-functionally, you will identify opportunities to influence consumer behavior and deliver measurable business results, partnering with Operations, Analytics, Loyalty, Technology, Finance,

Qualifikationen

• Bachelor’s degree in marketing, advertising, business, communications, or related field.
• Five or more years in marketing, brand management, category marketing, or consumer marketing with proven strategic initiatives.
• Strong proficiency in MS Office; knowledge of digital marketing, CRM, paid media, mobile ordering, and consumer-facing digital experiences.
• Strong strategic thinking, analytical, decision-making, and problem-solving skills; ability to lead cross-functional initiatives.

Aufgaben

• Develop and execute annual marketing strategies, promotions, and campaigns to drive revenue growth and guest engagement.
• Lead marketing efforts for assigned categories, including menu innovations, limited-time offers, product launches, and promotions.
• Identify growth opportunities through pricing, bundling, and market trends to increase product incidence.
• Analyze campaign performance using data and insights to optimize strategies and inform future initiatives.
• Partner with Operations, Analytics, Loyalty, Technology, Finance, Creative, agencies, and suppliers to launch initiatives.
• Develop and lead merchandising and marketing strategies across digital channels, packaging, and on-site materials.

Kenntnisse

Marketing strategy

Cross-functional leadership

Analytical thinking

MS Office proficiency

Digital marketing knowledge

CRM knowledge

Budget management

Vendor/agency coordination

Ausbildung

Bachelor's degree in marketing/advertising/business

Tools

MS Office

Digital marketing platforms

Jobbeschreibung

Apex Systems in Leawood, KS is seeking a Program Manager, Marketing to develop and execute marketing strategies that boost guest engagement, product revenue, and profitability. You will lead planning, promotions, merchandising initiatives, and guest programs to increase attachment and spend.

Working cross-functionally, you will identify opportunities to influence consumer behavior and deliver measurable business results, partnering with Operations, Analytics, Loyalty, Technology, Finance,