Marketing Process & Strategy Lead (Hybrid, Houston)

TechStar Group

Houston (TX)

Hybrid

USD 130,000 - 185,000

Full time

2 days ago

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Job summary

TechStar Group in Houston, TX is seeking a Marketing Process, Strategy, & Operations Lead for a hybrid role with regular onsite presence. You will drive marketing operations, transformation initiatives, and customer-experience programs leveraging data and technology to accelerate outcomes.

Lead requirements translation, design operating models, and KPI-driven measurement across marketing, analytics, product, and technology teams, while coordinating with senior business leaders in a fast-paced

Qualifications

8+ years of experience in marketing operations, marketing transformation, customer experience, marketing technology, marketing analytics, or related discipline.
Strong knowledge of end-to-end enterprise marketing processes and operating models.
Hands-on experience with marketing-related data including customer, transactional, behavioral, digital, product, campaigns, loyalty, consent, and performance data.
Experience translating marketing needs into business, functional, process, and data requirements.
Strong understanding of customer segmentation, identity resolution, unified profiles, audience activation, personalization, journey orchestration, and marketing measurement.
Experience supporting large-scale marketing technology or digital transformation programs.
Excellent verbal, written, presentation, and stakeholder-management skills.
Ability to communicate effectively with both business and technical audiences.