Senior Marketing Lead: Growth, Campaigns & ROI (Hybrid)

Spectraforce Technologies; Houston (TX); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

Spectraforce Technologies in Houston, TX is seeking a Marketing Communications Lead to drive strategy, execution, and ROI across all channels while aligning with Sales, Merchandising and Store Operations. This role oversees the full marketing ecosystem, translating business objectives into scalable programs.

Responsibilities span campaign planning, content leadership, CRM and analytics, paid media, social, in-store marketing, and promotions. Travel requirement and CST hours apply.

Qualifications

• Experience leading multi-channel marketing initiatives that drive revenue growth.
• Ability to translate business objectives into measurable campaigns and programs.
• Strong collaboration with Sales, Merchandising, and Store Operations.

Responsabilités

• Define and lead annual/quarterly marketing strategies aligned with revenue and growth.
• Own end-to-end campaign lifecycle across digital, CRM, and in-store channels.
• Lead content, promotions, pricing activation, and cross-functional alignment.

Connaissances

Marketing strategy

Campaign management

CRM

Data analysis

Cross-functional leadership

Budget management

Formation

Bachelor's degree in Marketing

Outils

Salesforce

Google Analytics

Adobe Marketing Cloud

Description du poste

Spectraforce Technologies in Houston, TX is seeking a Marketing Communications Lead to drive strategy, execution, and ROI across all channels while aligning with Sales, Merchandising and Store Operations. This role oversees the full marketing ecosystem, translating business objectives into scalable programs.

Responsibilities span campaign planning, content leadership, CRM and analytics, paid media, social, in-store marketing, and promotions. Travel requirement and CST hours apply.