Marketing Process, Strategy, & Operations Lead

TechStar Group; Houston (TX); Hybrid; USD 130,000 - 185,000; Full time

Job summary

TechStar Group in Houston, TX is seeking a Marketing Process, Strategy, & Operations Lead for a hybrid role with regular onsite presence. You will drive marketing operations, transformation initiatives, and customer-experience programs leveraging data and technology to accelerate outcomes.

Lead requirements translation, design operating models, and KPI-driven measurement across marketing, analytics, product, and technology teams, while coordinating with senior business leaders in a fast-paced

Qualifications

• 8+ years of experience in marketing operations, marketing transformation, customer experience, marketing technology, marketing analytics, or related discipline.
• Strong knowledge of end-to-end enterprise marketing processes and operating models.
• Hands-on experience with marketing-related data including customer, transactional, behavioral, digital, product, campaigns, loyalty, consent, and performance data.
• Experience translating marketing needs into business, functional, process, and data requirements.
• Strong understanding of customer segmentation, identity resolution, unified profiles, audience activation, personalization, journey orchestration, and marketing measurement.
• Experience supporting large-scale marketing technology or digital transformation programs.
• Excellent verbal, written, presentation, and stakeholder-management skills.
• Ability to communicate effectively with both business and technical audiences.

Skills

Marketing operations

Marketing transformation

Customer experience

Marketing analytics

Marketing technology

Data requirements

Stakeholder management

Workshop facilitation

Tools

Adobe Experience Cloud

BigQuery

Real-Time CDP

Adobe Journey Optimizer

Adobe Target

Job description

Job Title: Marketing Process, Strategy, & Operations Lead

Location: Houston, Texas

Work Arrangement: Hybrid with regular onsite presence

Rate: Best Market rate on C2C, Any Visa

Engagement: Adobe Marketing Technology Transformation

Required Qualifications

• 8 or more years of experience in marketing operations, marketing transformation, customer experience, marketing technology, marketing analytics, or a related discipline.
• Strong knowledge of end-to-end enterprise marketing processes and operating models.
• Hands-on experience working with marketing-related customer, transactional, behavioral, digital, product, campaign, loyalty, consent, and performance data.
• Experience translating marketing needs into business, functional, process, and data requirements.
• Strong understanding of customer segmentation, identity resolution, unified customer profiles, audience activation, personalization, journey orchestration, and marketing measurement.
• Experience supporting large-scale marketing technology or digital transformation programs.
• Excellent verbal, written, presentation, facilitation, and stakeholder-management skills.
• Demonstrated ability to communicate effectively with both business and technical audiences.
• Experience facilitating workshops and working with senior business leaders.
• Ability to organize ambiguous information, identify gaps, and develop clear recommendations.
• Ability to work effectively across multiple teams, partners, and workstreams in a fast-moving environment.
• Willingness and ability to work onsite regularly in Houston.

Preferred Qualifications

• Retail, consumer, e-commerce, loyalty, or omnichannel marketing experience.
• Experience with Adobe Experience Cloud, particularly Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Adobe Target, Customer Journey Analytics, Adobe Experience Manager, Dynamic Media, or Workfront.
• Experience with customer data platforms, cloud data platforms, identity resolution, master data management, data activation, or marketing analytics.
• Familiarity with BigQuery or other enterprise cloud data platforms.
• Knowledge of content supply chains, digital asset management, campaign workflows, and omnichannel content delivery.
• Experience defining marketing KPIs, attribution approaches, test-and-learn programs, and campaign measurement frameworks.
• Experience working within a multi-partner delivery environment.
• Experience supporting organizational change, training, adoption, and marketing operating-model design.