Marketing Platform Operations Lead — Remote

Smartsheet; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Stock Purchase Program

401k Match

Monthly stipend for work productivity

Parental Leave up to 24 weeks

Volunteer Day

LinkedIn Learning access

RSU equity

Job summary

Smartsheet is seeking a Marketing Platform Operations Manager to own data quality and data flow across the marketing technology stack, focusing on lead and account data movement and AI-first improvements.

The role is hands-on and requires systems fluency, partnering with Marketing Platform Operations, Campaign Operations, Analytics Engineering, and Sales to diagnose data issues and enhance data architecture.

Qualifications

• 8+ years of experience in marketing operations, data management, or a closely related field.
• Familiarity with data enrichment, orchestration, or lead scoring/routing concepts.
• Comfort working with SQL to analyze and validate data at scale.
• Bachelor's degree or equivalent.
• Strong hands-on experience with Salesforce and a Marketing Automation Platform (e.g., Marketo), including data structure, field architecture, and integrations.

Responsibilities

• Own data quality standards across CRM and MAP, including field completeness, accuracy, and consistency.
• Lead deduplication efforts and ongoing hygiene across contact, lead, and account records.
• Diagnose root causes of recurring data quality issues and design scalable fixes rather than one-off cleanups.
• Establish and monitor data quality metrics and reporting to track health over time.
• Map and document how lead and account data flows across systems — from capture to enrichment, scoring, routing, and attribution.
• Investigate sync failures, latency, and data loss points between systems, and drive resolution with the appropriate owners.
• Analyze lead flow data to identify bottlenecks, leakage, and quality gaps that impact pipeline.
• Partner with Analytics Engineering and BI on data structure, definitions, and reporting logic.

Skills

Data quality

Data integration

SQL

Salesforce

Marketo

Data modeling

Problem-solving

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Salesforce

Marketo

MAP tools

Job description

Smartsheet is seeking a Marketing Platform Operations Manager to own data quality and data flow across the marketing technology stack, focusing on lead and account data movement and AI-first improvements.

The role is hands-on and requires systems fluency, partnering with Marketing Platform Operations, Campaign Operations, Analytics Engineering, and Sales to diagnose data issues and enhance data architecture.