Marketing Ops Lead: Platform & Data Strategy

Renesas Electronics Corp.; San Diego (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Altium Limited is seeking a Marketing Operations Manager to scale the systems, processes, and people behind its marketing engine. You will own the Marketo platform and lead a small team, partnering with CMO and CRO to align data, strategy, and technology across marketing and sales.

You will manage platform integrations, governance, and data hygiene while driving chatbot and self-serve initiatives to optimize pipeline and attribution in a fast-paced, global setting.

Qualifications

• 5–7 years of experience in Marketing Operations, with at least 1–2 years in a people management or lead role.
• Marketo Certified Expert (MCE) strongly preferred; deep hands-on admin experience required.
• Strong Salesforce CRM proficiency — experience managing the Marketo-SFDC integration including lead lifecycle, syncing, and attribution.
• Experience with Tableau or comparable BI tools for interpreting/owning marketing dashboards and reporting.
• Familiarity with Qualified or similar conversational AI marketing / chatbot platforms.
• Proven ability to manage and prioritize a team's workload across multiple stakeholders and concurrent projects.
• Strong grasp of data hygiene, segmentation, lead scoring, nurture logic, and compliance requirements (GDPR, CCPA).
• Experience supporting both PLG/self-serve and enterprise sales motions.

Responsibilities

• Platform Ownership & Administration: Public Marketo admin and platform owner—managing instance architecture, governance, integrations, and scalability.
• People Management: Lead two Marketing Operations Specialists, guiding project prioritization and career growth.
• CRM & Stack Integration: Own Marketo–Salesforce integration, ensuring clean data flow and attribution alignment.
• Conversational Marketing: Oversee chatbot strategy, configuration, and optimization to drive real-time pipeline.
• PLG & Self-Serve Motion: Support product-led growth data flows for self-serve acquisition and lifecycle nurture.
• Process Governance: Define marketing ops best practices, naming conventions, QA sweeps, and scalable processes.
• Cross-Functional Partnership: Partner with Marketing and Sales leadership to translate needs into operational requirements.

Skills

Marketing operations

People management

Data-driven marketing

Cross-functional collaboration

Compliance awareness

Tools

Marketo

Salesforce CRM

Tableau

Job description

Altium Limited is seeking a Marketing Operations Manager to scale the systems, processes, and people behind its marketing engine. You will own the Marketo platform and lead a small team, partnering with CMO and CRO to align data, strategy, and technology across marketing and sales.

You will manage platform integrations, governance, and data hygiene while driving chatbot and self-serve initiatives to optimize pipeline and attribution in a fast-paced, global setting.