Marketing Operations Director - Remote, Data & Strategy

Placer.ai; New York (NY); Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Fully remote

Work with top talent

Job summary

Placer.ai is seeking a Director of Marketing Operations to own the systems, data, lead lifecycle, and reporting that drive marketing and revenue leadership decisions. This leader reports to the VP of Revenue Operations and shapes architecture, governance, and vendor choices.

The role partners with Sales and Customer Success, owning the lifecycle end-to-end and ensuring a single source of truth for funnel metrics. Fully remote, with a focus on strategic priority and team growth.

Qualifications

• 7+ years in marketing operations, revenue operations, or closely related function.
• Hands-on experience with a marketing automation platform and a CRM, ideally HubSpot and Salesforce, including ownership of the integration between them.
• Strong command of the marketing funnel and metrics with ability to defend position to executives.

Responsibilities

• Own the marketing operations roadmap: fixes, builds, and sequencing aligned to marketing and revenue goals.
• Own marketing systems architecture and data integrity between HubSpot and Salesforce; manage sync, enrichment, deduplication, and matching.
• Own lead lifecycle end to end: definitions, scoring, routing, service levels, and handoff to sales.
• Own campaign operations and attribution; build defensible measurement for executive reviews.
• Deliver funnel and conversion reporting as the single source of truth for marketing performance.
• Own marketing technology strategy including build-vs-buy, vendor evaluations, renewals, and stack cost.
• Own governance for marketing systems: change control, testing, and documentation.
• Manage data compliance including consent capture, suppression, and unsubscribe handling.
• Manage, coach, and grow the team within Revenue Operations.

Skills

Marketing operations

Revenue operations

Data quality

AI tooling

Strategic planning

Leadership

Education

Bachelor’s degree or equivalent experience

Tools

HubSpot

Salesforce

Chili Piper

BI tools

CMS & forms

Job description

Placer.ai is seeking a Director of Marketing Operations to own the systems, data, lead lifecycle, and reporting that drive marketing and revenue leadership decisions. This leader reports to the VP of Revenue Operations and shapes architecture, governance, and vendor choices.

The role partners with Sales and Customer Success, owning the lifecycle end-to-end and ensuring a single source of truth for funnel metrics. Fully remote, with a focus on strategic priority and team growth.