Marketing Planner

Essentia Health; United States; Hybrid; USD 57,000 - 86,000; Full time

Benefits offered by this job

Medical, dental, vision, life, and DIS

401(k) plan with employer contribution

Tuition reimbursement

Flexible scheduling

Wellness resources

Job summary

Essentia Health is seeking a Marketing Planner to develop and implement strategic marketing programs for assigned specialties, using market insights to identify opportunities and measure results. You will partner with clinical and administrative leaders and lead complex initiatives while building strong relationships with internal and external stakeholders.

The role requires a Bachelor’s degree in marketing, business, or a related field and at least 3 years of marketing or communications

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 3+ years of marketing or communications experience within healthcare or similar industry.
• Ability to analyze market trends and translate insights into programs.

Responsibilities

• Organize marketing efforts for assigned specialties with market-driven recommendations.
• Conduct marketing analysis and reporting to track impact.
• Collaborate with clinical and admin leaders to align programs with goals.
• Share marketing expertise with colleagues to implement tactics across channels.
• Build relationships with internal and external stakeholders to represent specialties.
• Deliver high levels of customer service and mentor teammates.

Skills

Marketing analysis

Reporting

Stakeholder management

Customer service

Education

Bachelor's degree in marketing, business, communications, or related field

Job description

Building Location: South University Clinic Department: 1007340 MARKETING SERVICES - EH SS

Job Description: Essentia Health is hiring a Marketing Planner to develop and implement strategic marketing programs for assigned specialties, using market insights and data to identify opportunities, support service development, and measure results. This role partners closely with clinical and administrative leaders, leads complex initiatives, and provides marketing expertise while building strong relationships with internal and external stakeholders.

Education Qualifications: Job Description: Responsible for the development and implementation of marketing programs, strategies and tactics for assigned specialties within Essentia Health.

Responsibilities

• Organizing the marketing efforts for assigned specialties including recommendations of program and service development based upon market trends
• Marketing analysis and reporting
• Working collaboratively to ensure that program development and enhancements meet customer needs and goals
• Providing internal expertise to marketing, marketing research and public relations colleagues to implement specific tactics to ensure continuity in development of marketing plans
• Developing the relationships required to represent the specialties to internal and external customers.
• Position requires high level of customer service and mentoring skills to establish and enhance positive relationships with patients, co-workers, and others.

Required Education: Bachelor's degree in marketing, business, communications, or other related field.

Required Experience: Minimum of 3 years of experience in marketing or communications role that has allowed development and knowledge of the organization and its strategic goals.

Hybrid Nature: This role functions predominantly remotely, however, candidate must sit within Essentia Health's service area and be able to travel onsite as needed for Marketing activities.

Licensure/Certification Qualifications: Required Licensure: Possession of a valid motor vehicle operator's license as verified through appropriate licensing agency.

FTE: 1 Possible Remote/Hybrid Option: Hybrid Shift Rotation: Day Rotation (United States of America) Shift Start Time: Shift End Time: Weekends: Holidays: No Call Obligation: No Union: Union Posting Deadline:

Compensation Range: $57,345.60 - $86,028.80

Employee Benefits at Essentia Health:

• At Essentia Health, we’re committed to supporting your well-being, growth, and work-life balance.
• Our comprehensive benefits include medical, dental, vision, life, and disability insurance, along with supplemental options to fit your needs.
• We offer a 401(k) plan with employer contributions to help you plan for the future.
• We invest in your professional development through training, tuition reimbursement, and educational programs.
• To help you thrive both at work and at home, we provide flexible scheduling, generous time off, and wellness resources focused on your physical, mental, and emotional health.
• Please note that benefit eligibility may vary. For full details, refer to your benefit summary or contact our HR Service Center at [phone].

Essentia Health seeks employees who embrace our commitment to patient- and family-centered care in communities both large and small. We're looking for people who are committed to making patients and their families feel known and understood. People who understand what it means to be Here with you. People who are willing to use their strengths to help others. Our Values Quality | Hospitality | Respect | Joy | Justice | Stewardship | Teamwork

Essentia Health is an Equal Opportunity/Affirmative Action Employer. Essentia Health does not discriminate in employment because of age, color, creed, culture, disability (physical or mental), ethnicity, familial status, gender identity or expression, genetic information, language, local Human Rights Commission activity, national origin, military service, race, religion, sex, sexual orientation, socioeconomic status, or public assistance status.

Job offers are contingent upon successful completion of post-offer screenings. Screenings includes verification of your legal right to work in the United States, a health screening and immunization review, verification of applicable licensure, certifications, education, and experience, and background checks including criminal, urine drug screen and MVR where required.