Marketing Manager

Essentia Health; United States; Hybrid; USD 95,000 - 143,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with employer contributions

Tuition reimbursement

Flexible scheduling

Generous time off

Wellness resources

Job summary

Essentia Health seeks a marketing leader to develop and execute integrated programs that support organizational priorities and strengthen the brand. You will analyze market data, provide strategic guidance to senior leaders, and manage budgets to influence business outcomes.

Hybrid role with on-site presence as needed, offering healthcare-focused marketing impact and opportunities for professional growth within a patient-centered system.

Qualifications

• Required Education: Bachelor's degree in business, marketing or related field.
• Required Experience: Minimum 5 years marketing experience in a health care organization and/or consumer-oriented environment. Experience in budgeting, strategic planning and market planning.

Responsibilities

• Lead development and execution of integrated marketing strategies, programs, and tactics supporting organizational priorities.
• Analyze market research, customer insights, data, and competitive information to guide decisions.
• Collaborate with senior leaders to present recommendations and advocate marketing strategies.
• Develop long-range goals, objectives and performance measures; support budgets and manage expenses.
• Serve as a trusted marketing consultant across teams and partners.

Skills

Marketing strategy

Budget management

Market research analysis

Leadership

Communication

Presentation skills

Stakeholder collaboration

Education

Bachelor's degree in business/marketing or related field

Job description

Building Location: South University Clinic Department: 1007340 MARKETING SERVICES - EH SS

Job Description

Effectively leads and manages the development and implementation of marketing programs, strategies and tactics. Identifies opportunities based on the analysis of strategic market research, data and market information. Manages marketing activities for the organization, leading the efforts to promote and enhance the organization's image and brand(s) on all fronts. Contributes to business development through marketing strategy, results and measurements. In partnership with Marketing and Communications, develops long-range goals, objectives and measures, and provides timely, accurate information to support performance goals and priorities. Assists the preparation of annual operating and expense budget for marketing and manages expenses.

Education Qualifications

Required Education: Bachelors degree required in business, marketing or related field.

Required Experience: Minimum 5 years marketing experience in a health care organization and/or consumer-oriented environment. Experience in budgeting, strategic planning and market planning.

Required Skillsets

Demonstrated experience developing and implementing strategic marketing plans, campaigns, and programs. Strong business acumen with the ability to analyze market research, performance data, and business trends to guide decisions. Proven experience managing budgets, strategic planning, market planning, and marketing performance measurement. Excellent presentation, communication, and relationship-building skills, including the ability to collaborate effectively with senior leadership Strong leadership, judgment, adaptability, and resilience, with the ability to manage multiple priorities and serve as a confident, consultative marketing partner.

Key Responsibilities

Lead the development and execution of integrated marketing strategies, programs, and tactics that support organizational priorities, strengthen brand awareness, and promote services. Analyze market research, customer insights, business data, and competitive information to identify opportunities and make sound, strategic marketing recommendations. Serve as a trusted marketing consultant and subject matter expert to senior leaders and organizational partners; present recommendations, collaborate across teams, and confidently advocate for marketing strategies. Develop long-range marketing goals, objectives, and performance measures; support annual marketing and operating budgets, manage expenses, and communicate results and progress toward business objectives.

Hybrid Nature

While the role is remote, candidate must have the ability to be onsite as needed.

Licensure/Certification Qualifications

No certification/licensure required.

FTE

1

Possible Remote/Hybrid Option

Remote

Shift Rotation

Day Rotation (United States of America)

Compensation Range

$95,014.40 - $142,521.60

Employee Benefits at Essentia Health

At Essentia Health, we are committed to supporting your well-being, growth, and work-life balance. Our comprehensive benefits include medical, dental, vision, life, and disability insurance, along with supplemental options to fit your needs. We offer a 401(k) plan with employer contributions to help you plan for the future, and we invest in your professional development through training, tuition reimbursement, and educational programs. To help you thrive both at work and at home, we provide flexible scheduling, generous time off, and wellness resources focused on your physical, mental, and emotional health. Please note that benefit eligibility may vary. For full details, refer to your benefit summary or contact our HR Service Center at [phone].

Essentia Health seeks employees who embrace our commitment to patient- and family-centered care in communities both large and small. We're looking for people who are committed to making patients and their families feel known and understood. People who understand what it means to be Here with you. People who are willing to use their strengths to help others.

Values

Quality | Hospitality | Respect | Joy | Justice | Stewardship | Teamwork

Essentia Health is an Equal Opportunity/Affirmative Action Employer.

Essentia Health does not discriminate in employment because of age, color, creed, culture, disability (physical or mental), ethnicity, familial status, gender identity or expression, genetic information, language, local Human Rights Commission activity, national origin, military service, race, religion, sex, sexual orientation, socioeconomic status, or public assistance status.

Job offers are contingent upon successful completion of post-offer screenings. Screenings includes verification of your legal right to work in the United States, a health screening and immunization review, verification of applicable licensure, certifications, education, and experience, and background checks including criminal, urine drug screen and MVR where required.