Marketing Planner

Staffmark Group; Mettawa (IL); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) retirement plan

Job summary

Digital People is seeking a Marketing Planner with pharmaceutical payer marketing experience for a long-term contract in the Northern Suburbs of Chicago. This hybrid role (3 days onsite / 2 days remote) focuses on designing, developing, and implementing payer marketing plans to support market access and launch indications.

You will collaborate with internal cross-functional teams and external agencies to drive strategy, manage budgets, and track program effectiveness, leveraging data insights

Qualifications

• Bachelor's degree in marketing or related field.
• 3+ years pharma marketing experience required.
• Experience with payer policy documents is a plus.

Responsibilities

• Development and execution of high-impact marketing tactics to support healthcare decision makers and launch indications.
• Provide in-depth insights from product/market assessments and stakeholder feedback to guide strategy.
• Collaborate with internal cross-functional teams and external partners to ensure aligned business strategy.
• Partner with brand colleagues to support priorities and indications launches.
• Understand payer policies to drive access and identify opportunities.

Skills

Payer marketing

Launch experience

Project Management

Data analysis

Communication

Market access

Customer insights

Education

Bachelor's degree in marketing or related field

Tools

Veeva

Job description

Marketing Planner with PHARMACEUTICAL industry experience

Long term Contract- 1 year (with possible extension)

Hybrid in Northern Suburbs- 3 days onsite/2 days remote

Our client, a global pharmaceutical company located in the Northern suburbs of Chicago is seeking a Marketing Planner with payer marketing experience. This individual will be responsible for designing, developing, and implementing payer marketing plans and programs needed to support the in-field team in securing and maintaining market access. This is a team-based environment to participate in the development and execution of marketing strategies and lead the implementation of tactics to maximize market access with specific focus on launch indications. Internally, fosters positive working relationships with market access account teams, medical, market research, sales training, regulatory, HEOR, marketing analytics, and brand marketing teams.

Externally, work with various agencies and consultants to successfully drive the business.

Top 3-5 skills:

• Payer marketing experience and/or launch experience preferred in pharmaceutical space
• Pharma industry experience is a MUST and non-negotiable
• Project Management
• Data Analysis & Measurement
• Communication & Story Telling
• Solid understanding of market access environment
• Customer and Market Insights

Responsibilities:

• Development and execution of high-impact marketing tactics that are innovative and executable to support healthcare decision makers. This includes supporting the creation and pull through of marketing materials throughout the review process.
• Requires the ability to provide in-depth insights based on product / market assessments, understand the changing healthcare landscape, and assimilate key stakeholder feedback to make strategic & tactical recommendations.
• Collaboration and partnership with internal cross functional stakeholders and external partners to ensure integration and consistency of business strategy alignment.
• Close partnership and alignment required with brand colleagues to support brand priorities and indication launches.
• Work with Market Access teams to understand payer policies and drivers to quality access and proactively identify potential opportunities and conceptualize solutions using creativity and innovation.
• Effectively track and manage marketing budget for areas of responsibility. Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
• Track detailed launch execution on payer formulary adoption.
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate.
• Proactively support the account teams through ongoing communications of marketing programs.
• Serve as Market Access lead on the Integrated Operations Tem to ensure executional launch alignment

Qualifications:

• Bachelor's degree in marketing or related field.
• Minimum of 3+ years pharma marketing experience required.
• Experience with Veeva is a plus
• Apply marketing concepts in the development of marketing plans and programs including portfolio value story, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, account segmentation-based engagement
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Experience working with payer policy documents
• Strong planning and organization skills, attention to detail, execution urgency, and follow-through.
• Analytical skills including analysis and tracking of budgets
• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others without direct authority.
• Efficient project management and communication capabilities along with strong analytical and strategic thinking skills.
• Knowledge of market trends and competitive practices related to health systems and group practices.

The base pay range listed reflects what we reasonably expect to offer for this role. Actual pay may vary based on location, experience, and performance. Depending on the position, benefits may include medical, dental, and vision coverage; retirement and savings plans; paid holidays and time off; supplemental insurance; and additional wellness or incentive programs and include anything reportable for federal tax purposes.

About Us

Digital People places creative, interactive, and marketing talent. Let's find the role that inspires your best work.

Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.