Marketing Manager- Immunology - Payer Strategy

Spectraforce Technologies, Inc.; Lake Forest (IL); On-site; USD 100,000 - 140,000; Full time

Job summary

Spectraforce Technologies, Inc. is seeking a Marketing Manager I/II, Immunology Payer Marketing, to design and implement payer marketing plans that support field teams and secure market access for launch indications.

The role requires collaboration with market access, medical, research, sales training, regulatory, HEOR, marketing analytics, and brand teams, with external agencies to drive growth and successful launches.

Qualifications

• Bachelor's Degree in Marketing or related field.
• Minimum of 3+ years pharma marketing experience.
• Experience with Veeva.
• Ability to develop marketing plans including portfolio value story, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, account segmentation-based engagement.
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Experience working with payer policy documents.
• Strong planning and organization skills, attention to detail, execution urgency, and follow-through.
• Analytical skills including analysis and tracking of budgets.

Responsibilities

• Development and execution of high-impact marketing tactics that are innovative and executable to support healthcare decision makers.
• Requires the ability to provide in-depth insights based on product / market assessments, understand the changing healthcare landscape, and assimilate key stakeholder feedback in order to make strategic & tactical recommendations.
• Collaboration and partnership with internal cross functional stakeholders and external partners to ensure integration and consistency of business strategy alignment.
• Close partnership and alignment required with brand colleagues to support brand priorities and indication launches.
• Work with Market Access teams to understand payer policies and drivers to quality access and proactively identify potential opportunities and conceptualize solutions using creativity and innovation.
• Effectively track and manage marketing budget for areas of responsibility. Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
• Track detailed launch execution on payer formulary adoption.
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate.
• Proactively support the account teams through ongoing communications of marketing programs.
• Serve as Market Access lead on the Integrated Operations Tem to ensure executional launch alignment

Skills

Communication skills

Cross-functional collaboration

Analytical skills

Project management

Education

Bachelor's Degree in Marketing or related field

MBA or advanced degree (preferred)

Tools

Veeva

Job description

Job Title: Marketing Manager (Payer Strategy)

Location: Mettawa, IL

Duration: 12 Months (Possible Extension)

Job Description:

The Marketing Manager I/II, Immunology Payer Marketing, is responsible for designing, developing, and implementing payer marketing plans and programs needed to support the in-field team in securing and maintaining market access. Work in a team-based environment to participate in the development and execution of marketing strategies and lead the implementation of tactics to maximize market access with specific focus on launch indications. Internally, fosters positive working relationships with market access account teams, medical, market research, sales training, regulatory, HEOR, marketing analytics, and brand marketing teams. Externally, work with various agencies and consultants to successfully drive the business.

Key Responsibilities May Include:

• Development and execution of high-impact marketing tactics that are innovative and executable to support healthcare decision makers. This includes supporting the creation and pull through of marketing materials throughout the review process.
• Requires the ability to provide in-depth insights based on product / market assessments, understand the changing healthcare landscape, and assimilate key stakeholder feedback in order to make strategic & tactical recommendations.
• Collaboration and partnership with internal cross functional stakeholders and external partners to ensure integration and consistency of business strategy alignment.
• Close partnership and alignment required with brand colleagues to support brand priorities and indication launches.
• Work with Market Access teams to understand payer policies and drivers to quality access and proactively identify potential opportunities and conceptualize solutions using creativity and innovation.
• Effectively track and manage marketing budget for areas of responsibility. Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
• Track detailed launch execution on payer formulary adoption.
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate.
• Proactively support the account teams through ongoing communications of marketing programs.
• Serve as Market Access lead on the Integrated Operations Tem to ensure executional launch alignment

Basic Qualifications:

• Bachelor's Degree in Marketing or related field.
• Minimum of 3+ years pharma marketing experience required.
• Experience with Veeva
• Apply marketing concepts in the development of marketing plans and programs including portfolio value story, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, account segmentation-based engagement
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Experience working with payer policy documents
• Strong planning and organization skills, attention to detail, execution urgency, and follow-through.
• Analytical skills including analysis and tracking of budgets

Preferred Qualifications:

• Advanced degree/MBA or previous sales/marketing experience required
• Experience working in multiple therapeutic categories
• Launch experience, market access experience, and/or account executive experience preferred

Key Competencies:

• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others without direct authority.
• Efficient project management and communication capabilities along with strong analytical and strategic thinking skills.
• Knowledge of market trends and competitive practices related to health systems and group practices.
• Execution of Goals following the company Ways of Working.
• Solid understanding of market access environment.