Marketing Performance Data Analyst

ManpowerGroup; Redwood City (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical and Prescription Plans

Dental Plan

Vision Plan

401(k) with Match

Weekly Pay

Job summary

ManpowerGroup in Redwood City, CA is seeking a Marketing Performance Data Analyst to turn campaign data into clear, actionable insights. You will build dashboards and perform cross-channel analyses using HubSpot and GA4, delivering executive-ready narratives for leadership.

Collaborate with Marketing and Communications to identify trends, optimize content engagement, and drive impact on public policy initiatives.

Qualifications

• Understanding of campaign lifecycles, storytelling, and content-driven engagement.
• Experience with HubSpot, including custom reporting, workflows, and lead scoring.
• Proficiency in GA4 to analyze user behavior, content performance, and conversion paths.
• Skilled at crafting insights into persuasive, executive-ready narratives.
• Experience using statistical tools to identify audience patterns and trends.

Responsibilities

• Track and report on campaign performance across email, social, web, paid, and earned media.
• Clean, segment, and analyze marketing data using HubSpot and GA4.
• Build dashboards that blend performance metrics with narrative insights.
• Identify trends, gaps, and growth opportunities focused on audience engagement.
• Translate data into intuitive narratives for stakeholders and leadership.

Skills

Data analysis

Storytelling

Executive communication

Statistical analysis

Audience insights

Tools

HubSpot

GA4

Job description

Our client, a leading institution in public policy research, is seeking a Marketing Performance Data Analyst to join their team. As a Marketing Performance Data Analyst, you will be part of the Marketing and Communications team supporting various initiatives. The ideal candidate will have strong analytical skills, a passion for storytelling, and a data-driven mindset which will align successfully in the organization.

Job Title: Marketing Performance Data Analyst

Location: Redwood City, CA

What's the Job?

• Track and report on campaign performance across email, social, web, paid, and earned media.

• Clean, segment, and analyze marketing data using HubSpot and Google Analytics (GA4).

• Build dashboards that blend performance metrics with clear, narrative insights.

• Identify trends, gaps, and growth opportunities focused on audience and content engagement.

• Translate data into intuitive narratives for stakeholders and leadership.

What's Needed?

• Understanding of campaign lifecycles, storytelling, and content-driven engagement.

• Experience with HubSpot, including custom reporting, workflows, and lead scoring.

• Proficiency in GA4 to analyze user behavior, content performance, and conversion paths.

• Skilled at crafting insights into persuasive, executive-ready narratives.

• Experience using statistical tools to identify audience patterns and trends.

What's in it for me?

• Opportunity to work in a dynamic and collaborative environment.

• Engagement with innovative marketing strategies and tools.

• Professional development and growth within the organization.

• Contribute to impactful projects in public policy.

• Be part of a diverse and inclusive team culture.

Upon completion of waiting period consultants are eligible for:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account
• Health Flexible Spending Account
• Dependent Care Flexible Spending Account
• Supplemental Life Insurance
• Short Term and Long Term Disability Insurance
• Business Travel Insurance
• 401(k), Plus Match
• Weekly Pay

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.