Marketing Performance Analyst

Randstad USA; Conshohocken (Montgomery County); On-site; USD 62,000 - 65,000; Full time

Job summary

Randstad USA is seeking a data-driven Marketing Performance Analyst to measure, evaluate, and optimize the effectiveness of our marketing initiatives. You will leverage analytics, omni-channel measurement, and AI to transform data into insights that drive brand awareness and commercial growth.

Collaborate with regional stakeholders to track end-to-end campaign performance across digital channels and customer journeys.

Qualifications

• Minimum 5 years of experience in marketing analytics.
• Experience with multi-channel measurement and analytics tools.
• Proven ability to develop dashboards and reports.
• Ability to collaborate with cross-functional and regional stakeholders.
• Bachelor's degree required.

Responsibilities

• Execute marketing performance reports and analysis to understand marketing activities' contribution to brand and growth.
• Support continuous improvement of technology and data platforms to track marketing KPIs.
• Provide support for marketing campaign evaluations – creative effectiveness and other KPIs.
• Lead tasks and projects to analyze effectiveness of marketing activities to inform improvements of content, media and audience development.
• Collaborate with country stakeholders to support holistic performance insights gathering and analysis.

Skills

Google Analytics

Dashboard Development

Power BI

Looker Studio

Multi-tasking

Marketing Measurement

Education

Bachelor's degree

Job description

We are seeking a data-driven Marketing Performance Analyst to measure, evaluate, and optimize the effectiveness of our marketing initiatives. In this role, you will leverage advanced analytics, omni-channel measurement tools, and AI to transform raw data into actionable insights that drive both brand awareness and commercial growth. Working closely with cross-functional and regional stakeholders, you will track end-to-end campaign performance across digital channels and customer journeys.

salary: $45 - $47 per hour

shift: First

work hours: 8 AM - 5 PM

education: Bachelors

Responsibilities

• Execute marketing performance reports and analysis to provide an understanding of marketing activities contribution to brand and commercial growth.
• Support continuous improvement of technology and data platforms to track marketing KPIs.
• Provide support for marketing campaign evaluations – creative effectiveness and other KPIs.
• Lead specific tasks and projects to analyze effectiveness of marketing activities to inform improvements of the quality of content, media and audience development.
• Collaborate with other country stakeholders to support holistic performance insights gathering and analysis.

Skills

• Google Analytics
• Dashboard Development
• Power BI
• Looker Studio
• Multi-tasking
• Marketing Measurement

Qualifications

• Years of experience: 5 years
• Experience level: Experienced

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.

• medical
• prescription
• dental
• vision
• AD&D
• life insurance offerings
• short-term disability
• 401K plan (all benefits are based on eligibility)

This posting is open for thirty (30) days.

Any consideration of a background check would be an individualized assessment based on the applicant or employee's specific record and the duties and requirements of the specific job.

Experience

• Experienced
• 5 years

Education

• Bachelors