Marketing & Partnerships Ops Lead (Remote)

Bazeta; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

ChowNow is seeking a Marketing & Partner Operations Manager, remote in the United States, to own the systems and infrastructure driving demand generation and partner-sourced growth. You will optimize funnel performance from lead routing in HubSpot to data flows between HubSpot and Salesforce, delivering measurable improvements in velocity and pipeline quality.

The role collaborates with Marketing, Partnerships, and GTM Analytics to craft scalable workflows, reports, and campaigns that boost

Qualifications

• Must apply data-driven thinking to marketing and partner operations.
• Strong collaboration with marketing, sales, and analytics teams.
• Ability to design scalable, automated workflows and reports.

Responsibilities

• Own top of funnel lead routing & assignment, scoring, enrichment, and lifecycle management, built and maintained directly in HubSpot.
• Establish clear rules of engagement and ensure attribution logic is accurate, so leads are correctly mapped to the right channel — maintaining data integrity needed to measure channel ROI with confidence.
• Accelerate revenue and improve pipeline hygiene by implementing automations and workflows across the lead-to-customer lifecycle.
• Proactively identify and fix funnel inefficiencies — including MQL/PQL → SQL handoff rules and SLAs with Sales & CS Business Partner — to improve speed to lead and conversion metrics.
• Partner with GTM Analytics and Biz Systems on Salesforce data needs for models like Propensity to Revenue or Propensity to Close — ensuring the right fields exist, data flows cleanly between systems, and resulting scores land in Salesforce in a usable way.
• Partner with the B2B Marketing team to improve lead management and nurture across all channels (marketing, partnerships, rep-gen) — how and when leads get warmed for the Sales team.
• Deliver ad-hoc reporting for Marketing & Partnerships teams.
• Forecast and project expected pipeline contribution by channel to support GTM planning.

Skills

Data-driven mindset

Cross-functional collaboration

Process automation

Tools

HubSpot

Salesforce

LeanData

Job description

ChowNow is seeking a Marketing & Partner Operations Manager, remote in the United States, to own the systems and infrastructure driving demand generation and partner-sourced growth. You will optimize funnel performance from lead routing in HubSpot to data flows between HubSpot and Salesforce, delivering measurable improvements in velocity and pipeline quality.

The role collaborates with Marketing, Partnerships, and GTM Analytics to craft scalable workflows, reports, and campaigns that boost