Integrated Marketing Strategist

Harris Computer; Tennessee; On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Vacation & personal days

401K

Stock ownership

Flexible work arrangements

Job summary

MEDHOST in Franklin, Tennessee seeks an experienced Product Marketing professional to lead go-to-market initiatives, craft compelling messaging, and enable sales across web, email, and digital channels.

You will translate complex healthcare technology into clear value propositions, collaborate with R&D, Sales, and Customer Success, and apply AI to research, content, and workflows while maintaining brand consistency.

Qualifications

• Experience in B2B product marketing and go-to-market campaigns.
• Ability to translate market needs into compelling messaging and sales enablement.
• Familiarity with healthcare technology markets and terminology.
• Proficient with AI-assisted marketing workflows and prompt design.

Responsibilities

• Support go-to-market strategies and product launches across channels.
• Develop value propositions, differentiators, and audience messaging.
• Coordinate cross-functional teams to understand product direction and needs.
• Create launch materials, webpages, sales tools, and RFP content.
• Execute integrated marketing initiatives including web, email, and social.
• Analyze performance and market insights to optimize programs.
• Maintain QMS procedures and regulatory compliance as applicable.

Skills

B2B marketing

Product marketing

Integrated/digital marketing

Messaging

Demand generation

Go-to-market

AI in marketing

Customer insights

Analytics

Campaign management

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

CRM systems

Marketing automation

Content management systems

Analytics tools

Microsoft Office

Job description

Primary Responsibilities

Support go-to-market strategies and product launches for new solutions, enhancements, partnerships, and other business initiatives, coordinating messaging, audiences, assets, channels, and timelines. Translate product capabilities, market needs, and complex healthcare and technology information into clear value propositions, differentiators, proof points, and audience-focused messaging. Partner cross-functionally with R&D, Sales, Customer Success, subject-matter experts, and other stakeholders to understand product direction, customer needs, buyer priorities, and market opportunities. Develop and execute product marketing and sales enablement deliverables, including launch materials, campaign assets, webpages, presentations, sales tools, proposals, RFP/RFI content, and customer communications. Write and edit marketing and sales communications for clarity, persuasion, accuracy, audience relevance, and brand consistency. Apply generative AI for research, analysis, ideation, content development, and marketing workflow improvement. Develop and refine AI prompts and repeatable workflows, applying professional judgment to review outputs for accuracy, relevance, audience fit, and brand alignment. Plan and execute integrated marketing initiatives across web, email, search, social, webinars, customer communications, and sales enablement, including audience targeting, campaign activation, and performance measurement. Support website content, SEO, and AI visibility, such as AEO/AIO, along with landing pages, and digital experiences that improve visibility, engagement, and conversion. Conduct market, customer, audience, and competitive research and contribute insights that inform positioning, messaging, campaigns, and sales conversations. Analyze marketing performance, market insights, and stakeholder feedback to identify opportunities and recommend improvements to marketing programs. Manage multiple projects from planning through completion while maintaining quality, accuracy, organization, and deadlines. Maintain the effectiveness and implementation of the MEDHOST Quality Management System and meet applicable regulatory requirements as needed. Responsible for QMS procedures listed in QMS Procedure Crosswalk found in QMS Manual as applicable. Other duties as assigned.

Requirements & Other Skills

Bachelor’s degree in Marketing, Business, Communications, or related field preferred, or equivalent experience. 4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution. Healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B experience preferred, with familiarity with healthcare industry terminology and market dynamics also preferred. Experience supporting product launches, positioning, buyer messaging, and sales enablement, with a strong understanding of customer value and differentiation. Practical proficiency using generative AI, prompting, and AI-assisted workflows in professional marketing. Strong writing, editing, and messaging skills, including the ability to simplify complex healthcare, technology, and business concepts for different audiences. Demonstrated ability to execute integrated and digital marketing across web, email, search, social media, and content channels, including SEO and emerging AI visibility practices such as AEO/AIO. Familiarity with conducting market, audience, or competitive research and translating findings into actionable marketing recommendations. Familiarity with CRM, marketing automation, content management, analytics, research, and other marketing technology platforms. Proficiency with Microsoft Office applications and modern marketing productivity tools. Ability to handle confidential information with professionalism and discretion.

What will make you stand out

Strong analytical and problem-solving skills, including the ability to interpret marketing data and performance metrics to guide decisions and improvements. Strong collaboration, communication, and relationship-management skills, with the ability to work effectively with peers, leadership, customers, partners, and vendors. Strong project-management and organizational skills with the ability to manage multiple priorities. High attention to detail and commitment to accuracy. Ability to independently execute work within established strategic direction. Adaptability, curiosity, and willingness to develop new capabilities as marketing practices and technology evolve.

What we offer

Plenty of opportunities to grow your career Comprehensive medical, dental, vision, STD, LTD, FSA benefits 3 weeks of vacation plus 5 personal days to recharge 401K and Life insurance benefits Employee stock ownership and RRSP program A chance to give back through community involvement Flexible work arrangements to suit your lifestyle

About us

MEDHOST, founded in 1984 and headquartered in Franklin, Tennessee, is a leading provider of healthcare information technology solutions. Serving healthcare facilities nationwide, MEDHOST offers a comprehensive suite of products, including electronic health records (EHR), financial management systems, and patient engagement platforms. Their mission is to empower healthcare organizations to enhance patient care and improve business operations through innovative, user-friendly solutions. In January 2024, MEDHOST was acquired by N. Harris Computer Corporation, further strengthening its position in the healthcare IT industry.

Harris

Harris provides mission critical software solutions for the Public Sector, Healthcare, Utilities and Private Sector verticals throughout North America, Europe, Asia and Australia.

Salary

Salary Range: $70 - 90K #LI-remote

Equal Opportunity

Harris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or protected veteran status and will not be discriminated against on the basis of disability. Applicants who require a reasonable accommodation due to a disability may contact us by email at [e-mail]. Accommodation requests may be made at any time. This email address is dedicated solely to accommodation requests and cannot be used to inquire about application status.