Marketing Ops Tools: Strategic Program Manager

Recreational Equipment, Inc.; Seattle (WA); On-site; USD 85,000 - 137,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement savings plan

Accrued time off

Job summary

REI in Seattle is seeking a Program Manager for Marketing Operations Tools to lead the strategy, administration, and continuous improvement of productivity platforms that support planning, workflow, reporting, proofing, and collaboration.

You will partner with teams across Marketing, Creative, Analytics, MarTech, IT, and external vendors to create scalable, well-governed solutions that improve efficiency and support business goals.

Qualifications

• 3+ years in marketing operations, program management, or related field.
• Experience managing SaaS/workflow platforms and supporting users across teams.
• Experience collaborating with partners, technology teams, and external vendors to drive improvements.
• Knowledge of marketing/creative process design, workflow optimization, reporting, and change management.
• Ability to translate complex information into practical, user-friendly guidance.
• Experience supporting go-to-market processes and AI-enabled productivity tools.

Responsibilities

• Own the program strategy, roadmap, and day-to-day management of operational and productivity tools such as Workfront, Smartsheet, Monday.com, CrossCap, and similar platforms.
• Lead tool enhancements, lifecycle planning, upgrades, integrations, and change management activities in partnership with IT and MarTech teams.
• Create scalable workflows, governance standards, dashboards, and reporting that improve visibility and business performance.
• Develop onboarding resources, training materials, and adoption strategies that help teams successfully use tools and processes.
• Partner with internal stakeholders and external vendors to identify business needs, prioritize improvements, and support long-term success.
• Evaluate emerging technologies, including AI-enabled solutions, to improve productivity and support organizational transformation.

Skills

Marketing operations

Program management

SaaS platforms

Cross-functional collaboration

Workflow design

AI tools

Tools

Workfront

Smartsheet

Monday.com

CrossCap

Job description

REI in Seattle is seeking a Program Manager for Marketing Operations Tools to lead the strategy, administration, and continuous improvement of productivity platforms that support planning, workflow, reporting, proofing, and collaboration.

You will partner with teams across Marketing, Creative, Analytics, MarTech, IT, and external vendors to create scalable, well-governed solutions that improve efficiency and support business goals.