Program Manager, Marketing Operation Tools

Recreational Equipment, Inc.; Seattle (WA); On-site; USD 85,000 - 137,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement savings plan

Accrued time off

Job summary

REI in Seattle is seeking a Program Manager for Marketing Operations Tools to lead the strategy, administration, and continuous improvement of productivity platforms that support planning, workflow, reporting, proofing, and collaboration.

You will partner with teams across Marketing, Creative, Analytics, MarTech, IT, and external vendors to create scalable, well-governed solutions that improve efficiency and support business goals.

Qualifications

• 3+ years in marketing operations, program management, or related field.
• Experience managing SaaS/workflow platforms and supporting users across teams.
• Experience collaborating with partners, technology teams, and external vendors to drive improvements.
• Knowledge of marketing/creative process design, workflow optimization, reporting, and change management.
• Ability to translate complex information into practical, user-friendly guidance.
• Experience supporting go-to-market processes and AI-enabled productivity tools.

Responsibilities

• Own the program strategy, roadmap, and day-to-day management of operational and productivity tools such as Workfront, Smartsheet, Monday.com, CrossCap, and similar platforms.
• Lead tool enhancements, lifecycle planning, upgrades, integrations, and change management activities in partnership with IT and MarTech teams.
• Create scalable workflows, governance standards, dashboards, and reporting that improve visibility and business performance.
• Develop onboarding resources, training materials, and adoption strategies that help teams successfully use tools and processes.
• Partner with internal stakeholders and external vendors to identify business needs, prioritize improvements, and support long-term success.
• Evaluate emerging technologies, including AI-enabled solutions, to improve productivity and support organizational transformation.

Skills

Marketing operations

Program management

SaaS platforms

Cross-functional collaboration

Workflow design

AI tools

Tools

Workfront

Smartsheet

Monday.com

CrossCap

Job description

Overview

At REI, we believe great tools help great teams do their best work. As a Program Manager, Marketing Operations Tools, you will lead the strategy, administration, and continuous improvement of marketing productivity platforms that support planning, workflow management, reporting, proofing, and collaboration. You will partner with teams across Marketing, Creative, Analytics, MarTech, IT, and external vendors to create scalable, well-governed solutions that improve efficiency and support business goals.

You will help transform operational tools from simple systems of record into solutions that enable better decision-making, stronger collaboration, and future growth.

Responsibilities and Qualifications

• Own the program strategy, roadmap, and day-to-day management of operational and productivity tools such as Workfront, Smartsheet, Monday.com, CrossCap, and similar platforms.
• Lead tool enhancements, lifecycle planning, upgrades, integrations, and change management activities in partnership with IT and MarTech teams.
• Create scalable workflows, governance standards, dashboards, and reporting that improve visibility and business performance.
• Develop onboarding resources, training materials, and adoption strategies that help teams successfully use tools and processes.
• Partner with internal stakeholders and external vendors to identify business needs, prioritize improvements, and support long-term success.
• Evaluate emerging technologies, including AI-enabled solutions, to improve productivity and support organizational transformation.

Qualifications

• 3+ years of experience in marketing operations, program management, marketing technology, or a related field.
• Experience managing SaaS, workflow, or productivity platforms and supporting users across multiple teams.
• Experience collaborating with business partners, technology teams, and external vendors to deliver operational improvements.
• Knowledge of marketing/creative process design, workflow optimization, reporting, and change management practices.
• Ability to translate complex information into practical solutions and user-friendly guidance.
• Experience supporting go-to-market processes, multiple project delivery methods (Agile, Waterfall, Kanban), AI-enabled productivity tools, and operational reporting is preferred.

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$85,400.00 - $136,700.00 per year