Marketing Ops Strategist: Data-Driven Growth

Woodard Cleaning and Restoration, Inc.; St. Louis (MO); On-site; USD 75,000 - 110,000; Full time

Job summary

Woodard Cleaning and Restoration, Inc. is seeking a Marketing Operations Strategist to own and optimize demand generation, digital marketing, and data-driven initiatives. You will align marketing technology, automation, and CRM with revenue goals while building lifecycle strategies and improving conversion across the customer journey.

The role is hands-on: develop strategies and also build, test, and optimize campaigns, pages, and workflows to drive measurable results and business insights.

Qualifications

• 5+ years of experience in marketing operations, demand generation, digital marketing, marketing analytics, or related field.
• High school diploma required; Bachelor's degree preferred.
• Strong working knowledge of marketing technology, CRM platforms, marketing automation, analytics, attribution, and digital marketing.

Responsibilities

• Develop, execute, and optimize demand generation strategies and campaigns that generate qualified demand and contribute to revenue growth.
• Manage marketing platforms, CRM integrations, automation, workflows, data governance, and emerging technology, including AI.

Skills

Marketing operations

Demand generation

Digital marketing

Marketing analytics

Education

High school diploma

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

CRM platforms

Marketing automation

Analytics tools

Attribution modelling

Job description

Woodard Cleaning and Restoration, Inc. is seeking a Marketing Operations Strategist to own and optimize demand generation, digital marketing, and data-driven initiatives. You will align marketing technology, automation, and CRM with revenue goals while building lifecycle strategies and improving conversion across the customer journey.

The role is hands-on: develop strategies and also build, test, and optimize campaigns, pages, and workflows to drive measurable results and business insights.